Sales increase 46.8%! Privalia is growing rapidly in Mexico

As an online fashion e-commerce platform , Privalia 's business mainly covers the Spanish, Italian, Brazilian and Mexican markets . According to FashionNetwork , in 2020, Privalia's sales in the Mexican market increased by 46.8% , among which fashion, beauty and footwear were the main categories purchased by users during shopping.

The platform said in its latest e-commerce behavior study that in 2020, the app saw an increase in average bills and an increase in female signups, with a target split of 60% women and 40% men.

Particularly notable was the increase in the number of users over 45 years old, and a higher level of engagement with the site in the Mexican states of Chihuahua and Nuevo León . Overall, Privalia saw a 26.4% increase in visitors and a 9.3% increase in purchase frequency.

Notably , given the increase in orders, the platform must improve shipping logistics, better manage packages, and provide closer customer service to enable it to effectively cover the high demand throughout the year.

The platform’s “Premium” plan, which offers services such as early and free delivery , has seen a significant increase in the number of users , from 36,000 last year to 46,000, with an average purchase price of 1,500 pesos. The purchase frequency is high, accounting for 40% to 45% of Privalia’s total sales.

Privalia said that December is usually one of the most relevant months of the year, but sales in December 2020 increased by 44% compared to the same period in 2019.

In addition, the cooperation with PayPal is one of the milestones in the development of the platform in Mexico . According to Privalia , purchasing through PayPal enhances security and user trust, especially for those users who are not accustomed to online shopping because they do not trust credit cards.

Renato Guerra, CEO of Privalia Mexico, explained that the Privalia platform and PayPal have the same goal of developing an online ecosystem and bringing so many new customers safely into the digital world. Specifically, sales paid through PayPal currently account for 35% to 40% of Privalia's sales in Mexico.

There is no doubt that 2021 will be a challenge for the e-commerce industry and Privalia Mexico Market plans to focus on effective and close communication with customers, as well as improving purchasing efficiency, relevant temporary offers and payment facilities.

Mexico

Privalia

Fashion