Alibaba International Station officially launches foreign trade AI "Business Assistant"

AI has been popular for more than half a year, but what can it do? Recently, Alibaba International Station finally found its first "serious" job for AI: foreign trade.

The reporter learned that Alibaba International Station 's foreign trade AI product "Business Assistant" will be launched on November 1 and open to all merchants . It is understood that this is the first AI product that truly penetrates the industry and forms a business model. Internal test data shows that AI Business Assistant can help foreign trade merchants increase their exposure by about 19%.

Many Alibaba International Station merchants who participated in the internal test believe that the biggest surprise of this AI product is that it "really understands foreign trade." This AI business assistant has functions such as smart delivery and smart reception. It is natively embedded in all aspects of foreign trade. Based on the real-time insights of Alibaba International Station, it can quickly and intelligently give practical suggestions based on foreign trade scenarios, and generate practical materials such as pictures and videos with one click. "It can all be used directly, and it even provides us with a lot of new insights into overseas markets." A merchant who participated in the internal test gave feedback.

Specifically, in the "product release" link that is the most troublesome for foreign trade merchants , the AI ​​business assistant can optimize the title, automatically improve the product introduction, generate product pictures in different scenarios, and intelligently generate explanation videos with one click. In short, almost all the materials required for product release can be completed with just one click, which greatly improves efficiency and is more in line with the actual situation of the overseas market.

For example, in the internal test, when the AI ​​business assistant generated a product image for an outdoor energy storage battery, it automatically added a practical scene of outdoor camping. In the past , small and medium-sized foreign trade merchants had to take such product photos in the wild, which was time-consuming and laborious and might not necessarily achieve the same effect.

During the trial of another aromatherapy merchant, the AI ​​business assistant automatically extracted keywords such as "handmade" and "Eco-Friendly" based on the product information and added them to the product title with one click. These keywords are exactly the characteristics that overseas buyers are most concerned about when purchasing aromatherapy products. The AI ​​business assistant can automatically prompt merchants based on the real-time market insights of Alibaba International Station.

The aromatherapy merchant said that these detailed product selling points had not been paid attention to before, but after using the AI ​​business assistant to optimize the title, the traffic did increase.

In the intelligent reception process, the AI ​​business assistant can quickly understand the needs of overseas buyers, give more accurate response suggestions based on the actual situation of the buyers, and automatically fill out the quotation form.

Fang Zefu, general manager of Shenzhen Miancheng Technology Co., Ltd., said that this business assistant can help polish one's original "Chinglish" into vivid and emotional replies, greatly improving the timeliness of reception and the quality of communication. "During the internal testing phase, we observed that the number of sample orders and orders has increased by 20%."

Earlier at the product launch conference, Zhang Kuo, president of Alibaba International Station, said: "AI is not a show of skill, its main purpose is to solve actual customer problems." This has also become a distinctive feature of this AI business assistant. It can be said that this is the first time that AI has found a "serious" job.

Judging from the feedback from the internal beta test , each of its functions is based on actual problems in foreign trade scenarios, helping merchants solve problems and making simple foreign trade possible. Industry insiders believe that this also provides a model for the industrial application of various AI products.

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