“If you can’t beat them, join them” is the general attitude of cross-border sellers.
Recently, ChatGPT, a general chatbot developed by the artificial intelligence laboratory OpenAI, has become popular around the world ! ChatGPT can not only answer continuous questions, admit its own mistakes, question incorrect assumptions, but also reject unreasonable demands. The dialogue and interaction between users and ChatGPT includes general chat, information consultation, writing poetry and composition, modifying code, etc.
ChatGPT seems to be omnipotent. A large number of small and medium-sized sellers have registered to use it. Even cross-border big sellers cannot resist the "temptation" and have used ChatGPT for product selection, advertising and other tasks.
Judging from the user feedback we have received so far, ChatGPT still has flaws, but it has indeed played a role of "icing on the cake" in many aspects, so much so that some people feel that ChatGPT has lowered the entry threshold for cross-border e-commerce. With its help, ordinary people have more opportunities to start their own cross-border e-commerce business, and their success rate will be greatly improved!
The ChatGPT trend continues to blow, and it has also "taken off" many companies, and many "ChatGPT concept stocks" have staged a daily limit surge. Take Hanwang Technology, which is expected to lose up to 140 million yuan in 2022, as an example. As of February 8, Hanwang Technology has experienced 8 consecutive increases, up 112.6% in 8 days.
In fact, in addition to Hanwang Technology, cross-border listed sellers such as Jihong Shares and Huakai Yibai, which seem to have nothing to do with artificial intelligence, have added "ChatGPT" concept stocks. It can be said that we are in an era where ChatGPT is everywhere in recent times, and thoughts and worries are coming one after another. Will ChatGPT make me unemployed?
The registration boom continues! Jihong Co., Ltd. has used ChatGPT for product selection, advertising, etc.
As the boss of a cross-border e-commerce company, would you let your employees use ChatGPT to write products and optimize listings?
As a cross-border e-commerce worker, would you use ChatGPT to write products to optimize listings and other tasks?
The answer for many cross-border people is yes.
At present, ChatGPT has become popular in the entire cross-border circle, and the registration trend continues to rise. However, since ChatGPT has not yet launched a domestic version and the registration is a bit difficult, many merchants have seized the opportunity and started the business of domestic ChatGPT registration. There are even merchants who buy and sell ChatGPT accounts on e-commerce websites.
Can you make money by helping to register ChatGPT? Are there really people who spend money to buy ChatGPT accounts online? You may think it is incredible, but in fact there are many customers lining up to give money.
In addition, some articles or blog posts related to "How to successfully register for ChatGPT" are also very popular. For example, recently Weibo blogger "Xiafanmao" shared the notes of the ChatGPT registration tutorial, as follows:
1. Prepare your foreign email address and register an OpenAI account (the domestic email address will prompt that registration is currently unavailable); 2. Register an account on the code receiving platform and deposit 1 USD, then select a country number (you can exclude Indonesia because you cannot receive SMS, select the UK and you will receive SMS within seconds); 3. After entering the SMS verification code, the account is successfully registered (if an error message is reported during use, it is usually because the grapes are of poor quality).
The comment section of this Weibo post is very lively, with many people sharing their recent registration failures ... Despite the many setbacks on the registration road, everyone is still unwilling to give up, and instead "gets more courageous with each setback." When one method is blocked, they turn around and try the next method to see if they can register successfully. This shows the charm of ChatGPT.
While a wave of people are still registering frantically, a large number of cross-border people who have already successfully registered are experiencing firsthand how smart this smart robot is.
COSCO SHIPPING Technology said that it has recently paid attention to ChatGPT as an innovative application of the new generation of artificial intelligence technology and has begun to explore the integration of related technologies with the company's existing business. It is understood that COSCO SHIPPING Technology is a listed company controlled by COSCO Shipping Group.
Jihong Co., Ltd. also stated on the interactive platform that ChatGPT has been applied in the company's cross-border e-commerce business in aspects such as artificial intelligence product selection, intelligent output of advertising materials/slogans, intelligent advertising delivery, and intelligent customer service responses.
This is a sign of cross-border listed companies ' recognition of ChatGPT. In fact, in addition to Jihong Shares, ChatGPT has a large number of followers in the cross-border circle. After experiencing this thing, many small and medium-sized sellers said it was really easy to use:
It is really useful for writing in-site messages, and you can use different tones and styles . It is still helpful to make the title details more localized. I decided to use it to write the German site at 5 o'clock. It is really too troublesome to write in small languages, and it is definitely not as authentic as AI. Good news for those who are poor at English . Just input five description points and optimize it to suit American expression habits. The answer will be surprisingly good. I have been using it for nearly 2 months . The auxiliary functions are really powerful. It can also correct grammatical errors when writing listings . I was shocked after using it yesterday. My writing efficiency increased by more than 2 times. The user experience has been very good these days. If there are no major problems in the follow-up, we can lay off employees. The most powerful thing about AI tools is their efficiency. It’s great for writing brand stories, describing individual selling points, and after-sales emails. Operations can be optimized based on the answers given by ChatGPT. It is indeed a very good AI tool! …
"I picked a five-point description of an ASIN and gave it to ChatGPT for diagnosis. It gave me a lot of suggestions, including how to make the description more colloquial and which word to replace grammatically... It's really powerful," one of the Amazon sellers praised it highly. What ChatGPT wrote is better than that written by many translation software and has far exceeded his English cognition level.
Another cross-border person also said that ChatGPT can do so many things, especially the writing function is very invincible. For example, it can quickly write copy for a product or write a description, which greatly reduces work time.
Let's take a closer look at ChatGPT. An industry insider asked ChatGPT this question: I am an Amazon operator, and my main product is mouse. From which aspects should I introduce my product to buyers? The answer is as follows:
"Take this picture as an example. ChatGPT lists five points that I can expand on, namely product description, product evaluation, price advantage, brand story and customer service. Theoretically, although cross-border people with certain operational experience can think of these things, it is certainly impossible for novices to think so comprehensively. Therefore, ChatGPT is really friendly to cross-border novices. What's even more surprising is that ChatGPT actually has the ability to learn. I can ask it to expand each point in more detail, ask it to write articles around a topic repeatedly, and then constantly make corrections. It can write better and better. It is a completely disruptive product and an efficient productivity tool." This industry insider believes that ChatGPT is indeed very smart and has greatly reduced the workload.
Many sellers have the same feeling. Weibo blogger "Sister Shu Chats Cross-border" also said that ChatGPT can continuously optimize answers in the process of repeated communication. For example, when you are building an independent e-commerce website, you hope that it will give you marketing suggestions around your products and brands, provide keywords, SEO, etc. You can communicate with it repeatedly in the same dialog box. The more ChatGPT understands your products and audiences, and the more background information you feed it, the better it will write.
Jihong shares commented that the company can use ChatGPT to improve the work efficiency of product selectors, designers, optimizers, and online customer service, thereby reducing costs and increasing efficiency. And the use of this intelligent application can further scale up operations, amplify the scale effect of the enterprise and establish a stronger market moat.
Huakai Yibai said that ChatGPT is a reflection of the progress of AIGC technology. Although the company has no relevant functional applications yet, it will pay close attention to the application of related technologies in the future based on its own business development needs.
In summary, ChatGPT is a human-computer interaction model, an application and product of AIGC, which can greatly reduce personnel costs and improve operational efficiency. Judging from the feedback from cross-border sellers, ChatGPT has received unanimous praise from a large number of cross-border people. ChatGPT can be applied to almost every corner of cross-border operations. People can not only use it to write titles, five-point descriptions, make pictures, promote outside the site, and make daily work summaries according to their own types of work, but also many people use it to write Amazon's complaint letters to appeal against Amazon stores that have been suspended due to video verification or other reasons.
Amazon CEO Jassy said that artificial intelligence content production (AIGC) like ChatGPT is exciting, and Amazon has been developing similar technologies for a long time. Jassy pointed out that while developing independently, Amazon is also looking for opportunities to cooperate with smaller companies to explore the field of AIGC, but he did not disclose more details.
Even ChatGPT itself "boasts" that it can bring the following benefits to cross-border e-commerce ↓↓↓
The addition of ChatGPT has brought great changes to the cross-border e-commerce team. ChatGPT can reduce the team's work to the level of one person, helping cross-border sellers complete management tasks such as procurement, sales, warehousing, advertising, customer service, etc., and it is more convenient to operate on the mobile phone anytime and anywhere.
Cross-border sellers using ChatGPT can not only let the robot help write five-point descriptions, but also teach sellers how to improve product quality, etc. Most importantly, it will provide inspiration throughout the communication process and greatly improve work efficiency. In addition to text, the content generated by the robot can also be converted into videos to better help sellers complete tasks.
Many cross-border people agree with the statement that "ChatGPT can reduce the work of a team to the level of one person", saying, "In the future, one person can be a team that continuously outputs content." Although ChatGPT cannot completely replace people's comprehensive abilities and subjective initiative at present, it can allow one person to do the work of two or even more people, which is very friendly to novice sellers and individual sellers.
Many workers who are eager to work on their own say that if AI can replace some of the functions of employees , drive productivity and save a lot of costs, and bosses don’t need to hire too many people, then why can’t workers replace bosses? Wouldn’t the cost of workers becoming bosses also decrease?
ChatGPT is not perfect, but it makes cross-border people more competitive?
In fact, while ChatGPT has received a lot of praise, it has also received a lot of criticism.
First, many people feel that as ChatGPT becomes more popular, the number of users will increase and the application areas will become wider, and the homogeneity of "content" may become more serious.
Second, the information provided by ChatGPT is not necessarily accurate and complete. It is often nonsense, but pretends to be true. This is a great test of the user's methods and skills as well as the degree of understanding of cross-border knowledge. If cross-border people rely too much on this application, they will only lose their learning ability, and their intelligence will be further reduced due to the gradual development of AI. Especially for cross-border novices, they cannot distinguish between good and bad information and are easily misled by the information provided.
Third, ChatGPT will accelerate cross-border involution. The emergence of AI will only make people more involuntarily involved, and some capital will use this application to force workers to involve. Now many cross-border workers are worried that their wages will be reduced or they will need to do more work after the company introduces ChatGPT. In addition, many companies are now using ChatGPT to develop smart advertising , etc. Some small sellers without funds and technology said that after this thing is developed, it is bound to kill a lot of people.
Fourth, some jobs will be replaced by ChatGPT, such as basic, repeatable, and regular work (listing writing, advertising bidding, customer service).
ChatGPT's reputation is polarizing. In this regard, many industry insiders said that we need to be rational when dealing with new things, and we should neither be superstitious nor dismissive!
"ChatGPT may be of great help in basic copywriting, but it is unlikely to help operations control the operational rhythm and continuously optimize advertising for the time being, and its help for later operations is still relatively small." In the view of many industry insiders, artificial intelligence is incapable of value judgments, and ChgtGPT can only imitate people's superficial behavior. What is written is just cold text without personal emotions. For example, many people use it to write development letters, and generally find that the wording is rather stiff and cannot generate empathy with others. However, people have emotions and can adapt.
Moreover, the output of a lot of ChatGPT content is actually correct nonsense and the rearrangement and arrangement of existing content. There is not much innovation, so the replacement is only to replace low value-added jobs and workers, which cannot be said to be revolutionary. Although some jobs may be automated, new positions will also be created. Even without ChatGPT, many people are already on the road to unemployment .
Some events have proved the above statement. Lin Fan, the founder and CEO of Maimai, announced on Maimai that the AIGC entrepreneurial boom driven by ChatGPT is coming. Judging from the AIGC-related positions on Maimai Gaopin, Internet, e-commerce, and smart hardware manufacturers have been recruiting vigorously, and well-known headhunting companies such as CGL have posted positions with a monthly salary of 100,000 yuan to start recruiting.
Recently, Apple co-founder Steve Wozniak also said that the progress of ChatGPT is impressive, but he remains skeptical about its true capabilities and believes that artificial intelligence will never be able to match the human brain. It is reported that Wozniak has been studying the brain and computer technology all his life.
In summary, work that requires empathy cannot be replaced. In the face of artificial intelligence such as ChatGPT , in addition to actively embracing new technologies, " if you can't beat them, join them ", and learning how to operate the machines , we also need to expand our depth in a single field and give full play to our personal strengths.
Hanwang Technology has risen for 8 consecutive times , and many cross-border sellers such as Huakai Yibai have added "ChatGPT" concept stocks!
Behind the explosive popularity of ChatGPT, the concept of artificial intelligence opened up by ChatGPT has been soaring in the capital market. Listed big sellers such as Huakai Yibai, Jihong Holdings, Hanwang Technology, and Greebo have added new "ChatGPT" concept stocks. On February 2, 2023, Jihong Co., Ltd. (002803) added the "ChatGPT concept". The reason for selection is: the company's 2021 annual report shows that the project of using customer service historical data and natural language processing system to establish an automatic reply data model and realize automatic reply to Facebook advertising posts has been completed.
Previously, Jihong Holdings also stated that the company's self-developed automated product selection, automated advertising delivery system, intelligent translation and other applications and technologies are similar to ChatGPT technology. At present, the AIGC technology used by the company in the cross-border e-commerce sector and the main business modules of SaaS Jimiao Cloud are all self-developed. The company's subsidiaries responsible for cross-border e-commerce and SaaS platform businesses have a total of more than 100 software copyrights, and are technology-driven enterprises.
On February 3, 2023 , Huakai Yibai ( 300592) added the "ChatGPT concept". The reason for selection is: According to the 2022 semi-annual report: The company has pre-sales and after-sales automatic answering and replying technology, through big data, machine learning, natural language processing, semantic analysis according to the context, text classification, automatic answering, applied to the company's customer service system, automatic reply to customer messages, improve the company's customer service efficiency, and reduce costs.
Huakai Yibai said that some business functions in the company's self-developed system involve AIGC technology. For example, the use of AI technology to intelligently generate product copy can greatly reduce related labor costs and improve operational efficiency.
On February 9, 2023 , Greebo ( 301260) added the concept of "artificial intelligence". The reason for selection is: the prospectus on January 10, 2023 shows that the company mainly sells its own brands, and its products can be divided into lawn mowers, grass trimmers, cleaning machines, hair dryers, pruning machines, chain saws, smart lawn mowing robots, smart riding lawn mowers, etc. according to their uses.
Hanwang Technology has also been dubbed the "ChatGPT concept stock" and has become one of the hottest stocks in the ChatGPT craze. It is understood that on the afternoon of February 8, Hanwang Technology went up 8 consecutive boards, with a daily turnover of nearly 2.6 billion yuan. For this reason, it also received a letter of concern from the Shenzhen Stock Exchange. The letter of concern pointed out that Hanwang Technology is in a leading position in the industry in the field of natural language understanding technology (hereinafter referred to as NLP). The company's "2022 Semi-annual Report" shows that the company's text big data business achieved operating income of 77.9795 million yuan, a year-on-year decrease of 7.14%, and the gross profit margin of related businesses decreased by 5.92% compared with the same period last year; the "2022 Annual Performance Forecast" shows that it is expected to achieve a net profit of -140 million yuan to -98 million yuan in 2022, compared with a profit of 54 million yuan in the same period last year.
Hanwang Technology was asked to introduce the application, revenue and risk of its NLP technology (natural language understanding technology), which is in the "leading position in the industry". Hanwang Technology said that in 2021 and the first half of 2022, the company's text big data business accounted for 15.24% and 13.15% of the total revenue respectively. Among them, NLP technology and business are still in the growth stage, and the business proportion is not high. The future operating results are affected by many uncertain factors such as the degree of team efforts, government-related investment, market development that is not as expected, and project implementation progress that is not as expected.
The ChatGPT trend is still going strong. How much disruption can it bring to cross-border e-commerce in the future? More and more people are thinking about this question.
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