Comfort and lightness become the trend, and the sales of slippers are growing gratifyingly!

Since the outbreak of the epidemic, people have been spending more time at home. Whether students or office workers, they no longer need to wear formal clothes. Naturally, comfortable clothes have become the home fashion that everyone pursues.

Slippers have become everyone's favorite item for walking around the house and keeping warm . According to data from market research firm NPD Group, sales of slippers in the United States increased by 40% from January to August 2020.

In France, slippers are also popular. The French Footwear Federation ( FFC) said that during the 2020 epidemic, slipper sales increased by 11% to 3.92 euros. And the upward momentum accelerated in 2021, with slipper sales rising by 25% from March to August.

Before the pandemic, the slippers market had been in a slump. As for the current market, Hélène Janicaud, head of fashion market research at Kantar, said it has reached "the highest level in a decade." This shows that consumers' clothing styles have also changed with the pandemic.

In addition to the increase in sales of slippers, as people realize the importance of health and pay more attention to sports, comfortable sports shoes have also become the best-selling items in the sports category.

According to Union Sport & Cycle , sales of sports shoes in France increased by 17% year-on-year in September and 15% from the beginning of the year. The proportion of sports goods purchased through e-commerce has also increased, with sales in September increasing by 27% compared to June 2020, accounting for 13% of sports goods retail sales in September.

The epidemic has changed people's purchasing methods and living habits, and has also brought about many changes in clothing fashion. In addition to shoes, lightness and comfort have also become the clothing themes that everyone pursues.

According to the 2021 Global Lifestyle Survey, 83% of consumers said they want to buy more comfortable clothes. Therefore, when choosing clothes, comfort accounts for 87% of the reasons for purchase; 60 % of consumers said that in order to meet their needs for comfortable and environmentally friendly clothing, they would be willing to spend more money on cotton clothing, and 77% of people believe that cotton clothing is the most comfortable.

In addition, after resuming office work, some companies have also relaxed their dress code requirements, so comfortable clothing such as jeans and T-shirts have become the theme of consumers' clothing. In addition, comfortable yoga pants, sports bras and other categories are also on consumers' shopping lists.

Therefore, relevant corporate sellers can pay more attention to and understand the trends of comfort products in their subsequent product selections, cater to the preferences of local consumers, and increase store attention and sales.

slippers

Comfort