Sellers have been on the platform for less than 2 years and have monthly sales of $3 million. This platform is really popular!

Amazon's account suspension is still going on. Seeing the big sellers fall one after another, some onlookers can't help but get nervous, and the idea of ​​looking for more potential platforms to spread the risk is getting stronger. Among the platforms that sellers want to deploy the most, Walmart is slightly better.

Walmart has about 100 times fewer sellers than Amazon , and the benefits are obvious

This year, Walmart has expanded its recruitment in China and relatively relaxed the entry requirements for its platform. Many sellers expect it to compete with Amazon and become a counterweight to Amazon. Some sellers said that their companies have registered sales accounts on the Walmart platform.

Marketplace Pulse data shows that as of July 7, there were 98,616 sellers on the Walmart Marketplace, with a total of 29,267 new sellers joining the platform this year, including more than 6,000 who joined last month alone.

In fact, domestic sellers have always been very optimistic about the sales potential of Walmart channels, and it is difficult to get a ticket to the platform. Compared with Amazon, should cross-border sellers sell on Walmart? The data speaks for itself.

Walmart.com has more than 120 million monthly visitors . Although Walmart.com has fewer monthly visitors than Amazon.com, the number of Walmart sellers is about 100 times less than Amazon. A second quarter consumer trend report shows that 39% of consumers shop on Walmart.com.

Most importantly, its first-party retail is not as "high-profile" as Amazon . This is a good thing for sellers and one of the reasons why a large number of sellers have settled in Walmart.

A foreign Amazon seller said: "Walmart is undoubtedly emerging and is growing rapidly every year. If it develops normally, coupled with the advantages brought by the existence of physical stores, this platform will definitely have the strength to compete with Amazon and is a platform worth doing."

Big sellers have already taken action. Judging from the data released by Savi and Yibai, multi-platform layout is an inevitable choice. Judging from the number of sales accounts of big sellers on each platform, Walmart has ranked among the top three platforms in the layout of many companies.

After less than 2 years of entering Walmart , the seller has a monthly sales of 3 million US dollars

Sellers who entered the market earlier have already tasted the sweetness. After a big seller in the industry entered Walmart, the GMV in 2020 exceeded 8 billion.

Industry insider " Running Pharaoh " also shared a case of an early Walmart seller who sold large products. Less than two years after starting, he has already taken the lead on the platform. This seller believes that Amazon is not profitable this year , but the Walmart platform is not bad. His sales in the recent month reached 3 million US dollars, with a gross profit of about 20 to 30 percent.

Running Pharaoh introduced: "I thought this seller would have a lot of inventory, but his actual cash turnover is much better than many Amazon sellers I know. This is because they have made advantages in products in a single field, have supply chain advantages, and also have official resource support."

Not only third-party sellers, but also some domestic factories have set their sights on Walmart. Eyliden, one of the first sellers on Walmart’s US site , has successfully completed the perfect transformation of its brand overseas from more than 20 years of foreign trade processing. “Brand overseas expansion is the wish of all factory and industrial bosses. I think entering Walmart’s US site is the only choice,” said a relevant person in charge of Eyliden.

Sellers with Walmart operating experience believe that there are three things to pay attention to in order to do well on Walmart:

1. Product cost-effectiveness, increase investment in the research and development of more high-quality and low-cost products;

2. Pay attention to the quality of listings, provide more realistic product photos, and handle after-sales issues;

3. The delivery speed must be fast to provide a high-quality shopping experience.

Walmart sales surge during Prime Day

When Amazon held its Prime Day promotion in late June, Walmart also held a four-day Deals for Days promotion. According to Jungle Scout data, Walmart.com's GMV (gross merchandise volume) was 25% higher during the two days of PD than during normal times; compared to last year's PD, this year's GMV was 47% higher.

During this period, the categories with outstanding sales performance on Walmart mainly included electronics, automobiles, furniture, sporting goods and beauty products.

Specifically, compared with Walmart's normal sales day, the GMV of electronic products was 62% higher, the GMV of automobiles was 36% higher, the GMV of furniture was 31% higher, the GMV of sports equipment was 25% higher, and the GMV of beauty products was 20% higher. In addition, the growth of media and games, pet products, hardware tools, toys, and infant clothing also exceeded 10%.

The upcoming peak season is also worth looking forward to. Last year, during Black Friday and Cyber ​​Monday, Walmart’s third-party sellers’ sales in the U.S. grew by about 120% year-on-year compared to 2019, and third-party sellers’ sales in Canada grew by more than 180% year-on-year.

Which products sell best?

The hot-selling categories on Walmart’s US site include fast-moving consumer goods (beauty, over-the-counter drugs, daily chemicals), entertainment products and toys (toys, electronic products, media and games), daily necessities (sports equipment, gardening supplies, stationery) and home furnishings (kitchen supplies, crafts and handmade textiles); the hot-selling categories on the Canadian site are mainly daily necessities, entertainment products and toys.

Overall, shoppers purchased more “essentials” categories like groceries and over-the-counter (OTC) drugs on Walmart , as well as hobby-related categories like fitness, gardening and outdoor supplies, arts and crafts, and textiles on Walmart than on Amazon.

Is the entry threshold too high? Here comes the opportunity

As we all know, Walmart is a potential platform, and its entry threshold is also recognized to be high. But now the opportunity has come, and sellers can enter Walmart through JD.com.

The editor learned that JD.com and Walmart are working together to cooperate in a new cross-border business format, and the large traffic will help sellers Walmart's business take off. As one of the media for Walmart to connect with Chinese sellers, JD.com continues to input JD.com's self-operated and domestic cross-border export industry supply chain resources to Walmart. JD.com's independent station Joybuy store has become the top store on the Walmart platform. In addition to deepening its vertical categories and fine-tuning the category operations, JD.com also provides experience and operational feedback for Walmart's WFS service.

Sellers who enter Walmart stores through JD.com can enjoy registration advantages such as full CPC subsidies during the incubation period , free WFS 90-day storage fees, financial support, price guarantee protection by a professional team, product selection guidance, and high-quality resources.

Here comes the key content. The requirements for sellers to enter are as follows:

1. Amazon platform experience

2. Return address within the United States

3. US Brand Registration

As cross-border e-commerce has developed to this day, the operating risks of third-party platform sellers competing in the red ocean have continued to increase. If a store is closed, it may return to the pre-liberation era overnight. Deploying multiple channels is one of the most effective ways to disperse risks. Walmart, which has a strong user base, is highly regarded. Interested sellers can scan the QR code below to join us!

In addition, at 2 p.m. on July 12, JD International Investment Manager Betty will explain JD International's "One-Click Global Access" and JD Walmart business. Scan the QR code on the poster below to make an appointment to participate in the live broadcast.

Walmart, seller