Sales reached 4.2 trillion won! Cereals and yogurts as breakfast substitutes are gaining attention in Korea

Breakfast is an important meal and is indispensable. Many Korean families said that their children stay at home for a long time, so it is a bit troublesome to make breakfast every day. In addition, they will feel a bit bored of eating home-cooked meals for a long time, so they will prepare cereal, yogurt, fruits and other foods for their children in the morning.

According to statistics from the Korea Rural Economic Research Institute on the 23rd, the sales of household simple food in 2019 was about 4.222 trillion won , which is about 12% higher than last year . The average annual growth rate is expected to be 9.2% until 2025 .

An official from the Korea Rural Economic Institute said : "The market for home-cooked food has grown significantly over the past few years due to the increase in single-person households and dual-income couples. Since the outbreak of the epidemic , social distancing measures have been taken, and this demand has further increased. "

It is understood that in the "Guidelines for Koreans' Dietary Lifestyle", "eating breakfast" was proposed in 2016 , but this time it was changed to "must eat breakfast" for the first time , which reflects the changes in eating habits such as people liking light meals even if they do not eat white rice in the morning.

An official from the Ministry of Health and Welfare said : “Even if it is not necessarily a meal, it is necessary to eat breakfast with a balanced diet. During the long-term epidemic , people have developed a habit of replacing breakfast with vegetables, fruits, and various convenience foods . ”

The food industry is rapidly responding to the further expansion of the convenience food market.

Looking at the market of representative convenience foods alone, it has evolved from corn flakes such as milk to granola, oatmeal, etc. Products targeting consumers who want to lose weight or eat healthy foods are not only emerging in an endless stream, but also diversified in form through bananas or snacks.

The evolution of yogurt is also very obvious . Starting from the first generation of fruit yogurt, after the second generation of plain yogurt, the current simple substitute yogurt, which can be called the third generation, is very popular.

According to market research firm Nielsen Korea, as of 2019, the domestic third-generation yogurt market size was 90.5 billion won, an increase of 64.8% over the previous year.

A person in charge of the food industry said : "Office workers are increasingly working from home, and there are still many students who accept online shopping at home, so the demand for snacks is continuing to increase. Not only breakfast, but also lunch and dinner have shown a demand for tasting a variety of convenient foods, and consumers' standards for selecting convenient foods have become more stringent."

South Korea

cereals

breakfast

consumer