Yoga wear and fitness clothes have become hot-selling items online in Southeast Asia!

The outbreak of the epidemic in some parts of the world has had a profound impact on people's lives and work. This year, the epidemic in Southeast Asia has greatly affected local clothing production and manufacturing, and many physical and online clothing industries have also been hit hard.

Due to the instability of the epidemic, people stay at home and their willingness to consume is generally low. While clothing sales are sluggish, comfortable home clothes are more popular. The epidemic has forced people to stay at home for a long time. Comfortable home clothes and various sportswear and fitness clothes have become best-selling categories online during the epidemic.

As people's awareness of sports and fitness gradually increases, not only have various yoga and fitness videos and courses set off a trend, but various yoga costumes and sports and fitness clothes have also become popular from China to Southeast Asia.

Among them, "sweat pants" and "compression pants" are favored by female consumers in many countries for their "comfortable to wear, body shaping and fat burning" features. And slimming yoga pants are not only worn during exercise, but have even become a trendy and cool item for daily wear.

According to Lazada, the platform did not design "sweat pants" before. Since the launch of this new product, the "fat burning" selling point of some brands has hit the purchase pain points of countless fitness and weight loss women. The vivid and intuitive product details have greatly increased the conversion rate of transactions.

Another best-selling product is women's underwear. People's consumption concepts are constantly evolving. Compared with the underwear on the market that mainly has gathering functions, the current underwear that is "without steel ring, thin, comfortable and skin-friendly" is more popular among women.

Due to the characteristics of female consumer psychology, when purchasing any product, style and color are also important points of attention. Sellers must pay attention to the selection of relevant categories, styles and fabrics when selecting related products. The design and display of the product details page are also closely related to the transaction rate. In the environment shrouded by the epidemic, products with high cost performance are more popular with consumers!

Yoga wear and fitness clothes are hot in Southeast Asian market