Helping to go overseas! The 5th China Children's Wear Industry Expo-Cross-border Platform Foreign Trade Channel Docking Summit was successfully launched

Clothing has always been a hot track for cross-border e-commerce. In recent years, the growth rate of the children's clothing industry, a subcategory of clothing, has surpassed that of men's and women's clothing, and online sales have continued to be hot.

As a result, more and more children's clothing brands have chosen to go overseas and develop global businesses.

On June 9, the "5th China Children's Wear Industry Expo - Cross-border E-commerce Overseas Forum" was successfully held at the Tanzhou International Convention and Exhibition Center in Foshan, Guangdong.

The conference was hosted by Ennet and China Children's Wear Industry Expo, and co-organized by Foshan Cross-border E-Commerce Association.

The organizing committee of this conference specifically invited a number of cross-border platforms and institutions to hold a special cross-border e-commerce channel matchmaking meeting for participating children's clothing companies. The meeting will be conducted with exhibitors who are striving to expand their children's clothing overseas channels, thus providing escort for children's clothing companies to go overseas.

The guests attending the conference included: Li Zhu, South China Regional Development Manager of Amazon Global Selling, Jason Li, South China Regional and Business Development Manager of Meikeduo, Heidi, Ecological Channel Manager of Shopee, Pu Ziqiu, Overseas E-commerce Industry Manager of TikTok for business, Jiang Leng, Maternal and Child Investment Operation Manager of AliExpress, and Seven Cheng, Head of Digital Marketing for Senior Sellers in the Children's Clothing Category.

Regarding the selection of children's clothing, Li Zhu, the South China regional development manager of Amazon Global Selling, said that on the Amazon platform, clothing for baby girls and baby boys is very popular. When selecting products, you can combine some hot-selling elements, such as stripes, prints, cartoons, etc., or dresses for special occasions, etc. When selecting products, sellers need to consider the overseas capacity, growth potential, and brand concentration of the product. At the same time, it is also necessary to consider the product life cycle, seasonal sales rhythm, consumer portraits, and product pricing strategies, and deeply explore new opportunities to grasp future popular trends.

(Li Zhu, Amazon Global Selling South China Regional Development Manager)

When exporting children's clothing overseas, market selection is also crucial.

Jason Li, the South China regional and business development manager of Meikeduo , said that Latin America is currently one of the fastest growing markets for e-commerce in the world, with an annual sales growth rate of 20.4%. In addition, there are currently few brands for Latin American buyers to choose from, so there are great market opportunities for private brands. Meikeduo has the largest e-commerce ecosystem in Latin America, and its traffic ranks first in Latin America.

( Jason Li, South China Regional and Business Development Manager of Meikeduo )

Heidi, Ecological Channel Manager of Shopee, believes that in addition to the Latin American market, Southeast Asia is also one of the hot markets for children's clothing exports. The population in Southeast Asia is highly mobile, and the rising income level has accelerated the release of consumption potential. In addition, the e-commerce market in Southeast Asia has broad room for growth and continues to lead in growth, so there is a lot of room for development in the future.

For children's clothing brands to go global, the construction and operation of overseas communities is also essential. Pu Ziqiu, the manager of TikTok for business's overseas e-commerce industry, said that TikTok users are experiencing a consumer experience that goes from stimulating interest, interaction, transactions to re-stimulation, re-transactions, and repeated deepening and multiple repurchases. Operating on the TikTok platform can gradually deepen user favorability and accelerate conversion efficiency. In addition, TikTok provides a full-link product matrix that can effectively run through consumers' important touchpoints on TikTok, shorten the shopping link, and accelerate consumer decision-making. In addition, the operation of the live broadcast room and advertising placement complement each other to maximize the effect.

( Pu Ziqiu, manager of TikTok for business’ overseas e-commerce industry)

Regarding the global trend of maternal and child clothing, Jiang Leng, the maternal and child business manager of AliExpress, said that currently, the categories in short supply on the AliExpress platform include baby suits, rompers, and scene-based dresses and small dresses, as well as sweatshirts, T-shirts, jumpsuits, swimsuits, etc. These categories have very large market opportunities on the platform. At the same time, she also shared the success stories of platform sellers. A factory-type seller in the romper industry belt has achieved sales of more than 1,000 in the past 30 days by choosing AliExpress's full hosting service, and the profit margin remains at around 12%.

Many children's clothing sellers are thinking about how to find the right track for their children's clothing overseas. Seven Cheng, head of digital marketing for senior sellers in the children's clothing category, believes that choice is more important than hard work. In the early stages, sellers need to figure out who they want to sell their children's clothing to, who the target audience is, what the product features are, which platform it is suitable for, and then comprehensively consider the market suitable for children's clothing products. She believes that there are currently five markets that are most suitable for children's clothing products, namely: the United States, the United Kingdom, France, Germany and Japan. Next, analyze the main markets and characteristics of different channels, analyze market share and investment budget. Combine different markets and audiences to effectively promote product conversion.

The global children's clothing industry has entered a period of rapid development, and the cross-border expansion of this track has arrived. For children's clothing companies planning to expand overseas, it is imperative to combine the characteristics of their own brands with the needs of overseas consumers to plan their products and seize market opportunities.

Children's Expo

Foreign trade channels