Sold $150,000 in 12 days, Shenzhen’s bestseller successfully ranked among the top in the category!

Tribit , a native brand rooted in North America and owned by Shenzhen Qian'an Technology, stands out from the crowd of large overseas brands by competing in the evergreen track of audio, which is an alternative to big brands.

From an unknown new brand to a top 3 merchant in the audio and headphone category on Amazon, and then to a gold store on AliExpress, Tribit has grown through multiple channels, with its annual growth rate increasing year by year, and its sales have exceeded 1 billion yuan.

It broke through the siege by being a "big brand substitute" and became a top seller

The audio market is generally considered by industry insiders to be a long-lasting and stable market with extremely high industry barriers and huge profit margins, which has attracted countless sellers to rush in. Over time, the audio market has formed two sides: on one side are big brands with strong technology and strong financial backing; on the other side are "unknowns" who break through the siege by imitating and selling at low prices.

If you want to break through on this track, there is no doubt that the entry point is important.

In 2017, Qian'an Technology built a new audio brand Tribit from scratch . It did not choose to compete head-on with international brands. Instead, it entered the market as a differentiated substitute for big brands, stripped away the added value of big brands, and focused on features that big brands lacked and that consumers cared about, such as waterproofing, battery life, and cost-effectiveness.

Take its XSound Go Bluetooth speaker as an example. This product is a frequent visitor on the Amazon BSR list. The price is about $36, which is one-third of the price of a certain big-name product. But in terms of performance, it has a longer battery life, a smaller volume, and is equipped with top-level waterproof function and master-level audio. It can be said to be suitable for both listening and playing. In order to meet the needs of different scenarios, Tribit has also specially launched party-type Bluetooth speakers.

Facts have proved that Qian'an Technology is on the right track. Soon after its launch, Tribit has been widely praised by European and American music enthusiasts and has been wildly recommended by well-known overseas media. At the same time, its products have also won various technology brand awards, such as the 2021 German Red Dot Design Award, the Japanese VGP Gold Award, and the 2022 German IF Design Award.

Since then, Tribit has also quickly established a foothold on Amazon. Many of its products, including speakers and headphones, have been popular on Amazon and have long been on the Amazon Best Sellers list, with scores of more than 4.5 and more than 30,000 reviews, and some even exceeding 50,000.

With limited development resources, Tribit found a niche market and foothold to compete with big brands. While capturing a huge space, it also gained a name among consumers. At that time, Tribit had become the top 3 brand in Amazon's audio track.

At the same time, discussions about Tribit products on social media are becoming increasingly heated, and have spread from the US market to many developing countries such as India and Brazil. Netizens in these regions have left messages on social media asking to buy Tribit speakers.

At that time, Qian'an Technology also realized that it was time to open up more markets, and Tribit also had a new direction: to jump out of Amazon, deploy multiple channels, and explore the world outside of Amazon.

Sold for $150,000 in 12 days , it surpassed international brands

Unlike some brands, Tribit mainly targets the middle and high-end population in developing countries, so the price of its products is not low, mostly concentrated between US$36 and US$199. This means that as long as Tribit captures one-tenth of the top consumers in developing countries, it is very likely to reap fruitful results.

In 2022, Tribit set its sights on the promising Southeast Asian market and entered AliExpress . During the Double Eleven that year, Tribit achieved sales of US$150,000 in 12 days within less than three months of entering AliExpress , and sold out all its stock within two hours of the launch of the Russian event.

With extremely high sales and stock being sold out, Tribit’s expedition into Southeast Asia can be said to have won its first battle.

Moreover, its flagship product StormBox Blast has been very popular and sold out by consumers. In just half a year since it moved to Southeast Asia, Tribit has surpassed international brands and become a gold store on AliExpress , with cumulative revenue exceeding US$600,000.

Tribit's success has also raised a question among many industry insiders: In the cross-border e-commerce market, speakers priced at thousands of yuan and headphones priced at hundreds of yuan are everywhere, but there are very few that can stand out in terms of product quality. In this case, how can Tribit be so adept in the two major markets and capture so many consumers?

In addition to making up for the functions and cost-effectiveness that big-name products do not have, Tribit is also very good at marketing. YouTube and Reddit are Tribit 's two major social media marketing channels. Through cooperative marketing with major technology review bloggers, Tribit penetrates into the core user circle in the audio vertical field, that is, audiophiles, and promotes Tribit 's core competitiveness (appearance, quality, waterproofness) and brand advantages to them, thereby achieving effective communication and conversion.

In addition, Tribit also allows bloggers to directly play music with the product in the water, eliminating complicated promotional texts and more intuitively showing the shock that Tribit products bring to us through pictures. Over time, Tribit 's reputation in the audio track has gradually risen, and it has also gained a large number of consumers and 1 billion yuan in revenue.

High-potential audio track, with dark horses emerging frequently

As we all know, 3C consumer electronics products are the most mainstream in the cross-border e-commerce market, among which audio products are the most in demand. Many domestic large manufacturers and first-tier cross-border sellers have invested heavily in this market. In addition to well-known sellers such as Paton and Anker Innovations, there are also many sellers and suppliers who are deeply engaged in audio products such as headphones and speakers.

Srhythm : A highly anticipated dark horse company , it entered Amazon in 2017 and has been committed to headphones. With its excellent quality and unique design, Srhythm has successfully occupied its own place on Amazon. As of 2022, Srhythm's sales have exceeded 100 million, making it a leader in Amazon's audio and smart wearable fields.

Tongli Technology: A major supplier for Amazon, Anker Innovations, etc., it is dedicated to speakers, wearable devices, etc. Among them, speaker products contribute about 5 billion in revenue a year. In 2021, Tongli Technology's audio shipments were 8.26 million units, accounting for 14.70% of the global market share.

Oni Electronics : Zebo's subsidiary Linyoutong was Oni's largest customer in 2019 and its second largest customer in 2020. The products that Oni Electronics mainly supplies to Linyoutong are headphones and other products.

Positive Grid : A well-known brand of guitar amplifiers and audio products on Amazon, it mainly focuses on the guitar segment. It has nearly 2,000 reviews on Amazon within half a year, which is more than the Best Seller in the sub-category.

Cross-border e-commerce is booming, and the long slope and thick snow are good tracks. There are many players in the audio track, and the changes are very fast. If sellers want to gain a firm foothold, they need to deeply segment the market, meet the real needs of consumers, and occupy their own place.

Qian'an Technology

Tribit

Audio Track