Black Friday is coming to an end! AliExpress Brazil wins two more awards

Black Friday has come to an end with great success, and AliExpress continues to explode in the Latin American market. In the 2023 annual selection of Black Friday de Verdade ( “ True Black Friday ” ) , a long- established Brazilian website , AliExpress was voted as the “Best Black Friday Platform ” in the consumer electronics category by public vote .

Black Friday de Verdade was founded in 2014 to help Brazilian consumers find the best shopping channels during the Black Friday shopping promotion. The website has been selecting the " Best Black Friday Platform " in Brazil for seven consecutive years , with awards divided into multiple categories. This time, AliExpress defeated Latin America's largest e-commerce platform Meikeduo and Amazon to be selected as the "Best Black Friday Platform " in the consumer electronics category.

(AliExpress was selected as the "Best Platform for Black Friday" in Brazil)

In addition, AliExpress recently won the Effie Advertising Awards in the "E-commerce" and "Commercial Retail" categories for its outstanding marketing activities in Brazil . Winning two awards in a short period of time also means that AliExpress's investment and achievements in Brazil have been recognized by both consumers and the industry.

This is the first Black Friday and Double 11 promotion after the implementation of the Brazilian tax reform policy , and the AliExpress Brazilian market is still experiencing an explosion. It is reported that in order to help merchants stabilize their business scale, AliExpress has increased its investment in local warehouses in Brazil. Merchants who followed the platform policy to deploy local warehouses in advance have gained far more than expected. Many merchants said that they did not expect that the goods prepared for Double 11 and Black Friday would be sold out on the first day of Double 11, which is a pity.

(Many AliExpress merchants said that the Brazilian overseas warehouses have insufficient inventory)

During the promotion, AliExpress also held a grand live broadcast party in Brazil, where high-quality domestic products entered the live broadcast room and met overseas netizens face to face . Celebrities with millions of fans helped to promote the products , which led foreigners to go crazy and buy like crazy.

In recent years, the Latin American market has become a hot spot for Chinese merchants to go overseas, and AliExpress is a mainstream player in Brazilian cross-border e-commerce. After the Brazilian tax reform, AliExpress continued to increase its investment in the Brazilian market, including focusing on local warehouses, investing tens of millions of US dollars to expand the user base , issuing large subsidies of more than 15% during the November promotion , and speeding up logistics routes to 10 days. In October this year, AliExpress has won the "Best Cross-border E-commerce Platform Award" (The Ebit Nielsen Award) in Brazil, which is recognized as one of the most authoritative awards in the e-commerce industry.

Black Friday

AliExpress

Brazil