Don’t stay up late! Tmall New Year’s Goods Festival starts at 8pm tonight

On January 9 , the day before Laba , the 2022 Tmall New Year Goods Festival officially opened . This year , the sales time of the New Year Goods Festival will be advanced to 8 pm . Consumers do not have to stay up late to lock in their favorite goods . In addition , Tmall and Taobao will also organize merchants and logistics companies to ensure that operations and shipments will continue as usual during the Spring Festival , so that consumers can have a lively, affordable and warm Spring Festival .

From January 9 to 21 , the New Year Goods Festival venue will enjoy a cross-store discount of 20 yuan for purchases over 200 yuan . From January 9 to 15 , at 10 am every day , consumers can open the Taobao App to grab New Year red envelopes .

It is reported that this year's Tmall New Year Goods Festival will cover hometown New Year goods, original food, time-honored brands, intangible cultural heritage handicrafts, and new products with the theme of the Year of the Tiger. In order to enrich consumers' dining tables , time-honored brands such as Zhiweiguan, Taotaoju, Xinya Cantonese Restaurant, and Quanjude have launched special pre-made dishes, including signature dishes, sauces, and staple foods. Michelin restaurants such as Heyuan Restaurant and Dongdaojia have also launched pre-made New Year's Eve dinners on Tmall .

In the past, people would go to the market in all the villages, but now they can buy all the good things from around the world with one click on Tmall . Imported fresh food such as Canadian Arctic scallops caught in the deep sea, Atlantic brown crabs, white shrimps directly sourced from Ecuador, Norwegian salmon, Australian silver cod, etc. will "cross the ocean" to be sold at the Chinese New Year market. Imported snacks such as Musang King durian directly sourced from Malaysia, Chilean cherries, Dubai camel milk, Belgian chocolate, etc. will also be directly available to Chinese consumers through Tmall.

Starting from January 10, the Brazilian ambassador to China, the Ethiopian ambassador to China, the Rwandan ambassador, as well as diplomats from Belgium, Chile, Malaysia, Thailand and other countries will enter the live broadcast room to recommend special imported products on Tmall International.

Tiger elements have become a new highlight of New Year's goods. During the Tmall New Year's Goods Festival, skincare brands such as MAC , Estee Lauder, and FRESH have launched limited editions for the Year of the Tiger . Trendy toy brands such as Pop Mart, 52Toys, and Rolai have all released limited gift boxes for the Year of the Tiger . Luxury brands such as IWC and Coach have also launched special editions for the Year of the Tiger on Tmall .

The post- 90s generation is becoming the main force in online shopping for New Year goods , and " personal customization " has become a trend . During the New Year Goods Festival , new baby food brands will collectively launch customized New Year gift boxes on Tmall, and babies will also have exclusive gift boxes for New Year food . Many digital brands have also launched customized mobile phone case services on Tmall .

The Spring Festival is a time to spend time with parents and express filial piety . Healthy nutrition, home testing, and nourishing health are expected to become popular New Year's goods . Tmall Health and Medicine data shows that near the end of the year , the growth trend of nutritional supplements and gift boxes and home health products is very obvious .

Helping farmers has become the highlight of this year. On January 7, the first stop of the Communist Youth League's "Youth China" 2022 New Year Goods Festival, guided by the Youth Development Department of the Central Committee of the Communist Youth League and co-organized by China Youth Daily and Alibaba Group, was launched . The Tmall New Year Goods Festival "Selling Out 100 Villages " plan was launched simultaneously , which will cover agricultural products in 23 provincial administrative regions and more than 110 counties.

At the same time, the "Intangible Cultural Heritage Tiger Year Fair" special event, supported by the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism and hosted by the China Intangible Cultural Heritage Protection Association, will be unveiled at the Tmall New Year Festival. Starting from January 9, the Taobao craftsman exclusive venue will be officially launched and will last until New Year's Eve. More than 140 inheritors and craftsmen merchants will participate in it, bringing together intangible cultural heritage products from all over the country , such as Chengdu lacquerware, Zhangqiu iron pots, Dali handmade silver pots, etc.

During the Spring Festival , in order to facilitate consumers to buy New Year's goods and daily necessities online , Taobao Tmall will organize qualified merchants and logistics companies to ensure normal business , uninterrupted express delivery and uninterrupted services.

"No need to stock up on vegetables during the Spring Festival" has become a new way for Taobao and Tmall to benefit the people. Taobao Caicai's self-pickup points in 12 provincial administrative regions across the country will not be closed during the Spring Festival. Through the ability of direct purchase and direct sales across the country, fresh and high-quality vegetables are delivered directly to the community every day. Consumers can place an order on the same day and pick it up before 12 noon the next day.

From New Year's Eve to the seventh day of the first lunar month, Hema will remain open. The Spring Festival is the peak season for seafood consumption, and Hema has specially strengthened the supply capacity of live fish and live shrimp to ensure that fish and shrimp can be delivered to consumers fresh . This year is the Year of the Tiger, and Hema has specially upgraded the supply chain of tiger grouper and black tiger shrimp to meet people 's needs. In addition, Tmall Supermarket will deliver goods to customers as usual during the Spring Festival, providing same-day and next-day delivery services.

Tmall

New Year Goods Festival