Started by selling mobile phone cases, Shenzhen Dashao ranked first in multiple Amazon sites

When the industry was growing wildly in the past few years, many Amazon sellers made a fortune by selling phone cases worth a few dollars at a tenfold price overseas. However, as the industry continues to develop, this model is obviously no longer feasible, and the myth of making money has become a topic of conversation among insiders.

As for those sellers who make a profit by reselling, they are basically gone now. But there is a brand that started out by selling mobile phone cases and is still active in the cross-border circle. Its development experience is worth learning from for the majority of sellers.

Create multiple hits, it ranks first in sales on multiple Amazon sites

That’s right, the protagonist of today’s article is Torras. This company was founded in 2012. At the beginning, the company targeted the domestic 3C digital market and opened its own Tmall flagship store in 2014.

Later, Tulas began to turn its attention to overseas and opened a store on Amazon. In 2017, Tulas achieved the top sales in the category on Amazon Japan, Germany and the UK. In 2019, Tulas won the top 100 cross-border export brands in China, and has since made a name for itself in the cross-border circle.

According to Baidu Encyclopedia, between 2012 and 2023, Tulas continued to develop more new categories and technologies. Through the innovative introduction and application of technologies and theories in optoelectronics, aerospace, aerodynamics, ergonomics, materials science and other fields, Tulas has continuously provided its own solutions in the fields of 3C digital, life, and automotive.

Indeed, since its inception, Tulas has always adhered to the core concept of curiosity and exploration, and has continuously developed many innovative products. In addition, it also puts users first and develops products based on solving users' most real needs.

Driven by this concept, Tulas started its own road to success with the earliest Sen series iPad leather case, and gradually expanded its product line from Apple peripheral products at the beginning. In 2016, Tulas pioneered liquid car aromatherapy; in 2020, Tulas launched the world's first bladeless neck hanging fan.

It is precisely with this innovative spirit that Tulas can survive in the fiercely competitive 3C digital track. As early as 2017, Tulas built an independent research and development laboratory of over 2,000 square meters, laying a solid foundation for its product innovation.

This also explains why it has remained very active after experiencing Amazon's turbulent market in recent years.

After searching on Amazon, the editor found that many products under Tulas performed well, including neck-hanging air conditioners, mobile phone films and magnetic mobile phone cases.

Among them, Torras' tempered glass screen protector has sold more than 3,000 units in the past month, with nearly 5,000 reviews. It should be a high-volume product of the brand, with a unit price of US$25.99.

The unit price of another neck-mounted air conditioner is much higher. Although the price of nearly US$200 may discourage some people, the sales volume in the past month has been over 200. There are nearly 1,000 reviews on this listing, with an average score of 4 points, which can be said to be a very good performance.

Of course, as a well-known overseas brand, Tulas will not rely solely on Amazon as a channel. Brand independent sites have long become standard for all big sellers.

Data shows that the largest source of traffic for the Torras brand independent website torraslife.com is direct traffic, which delivered a total of 38.56% of visits last month.

The second largest traffic source is organic search, accounting for 37%, followed by paid search and social media, which contributed 11% and 8% of the traffic respectively.

Entering Torras' independent brand website, Yien.com found that the first item on its navigation bar was Samsung phone cases, and Apple phone cases were ranked second, which is obviously different from ordinary phone case brands. From this point of view, it should be a means for Torras to conduct differentiated competition.

In addition to introducing its products, Torras also prominently displays the brand's efforts in environmental protection on its official website. The screenshot shows that the brand is committed to making more positive impacts on the earth. To this end, we have been planting trees to protect the habitats of endangered species. Torras has planted 1,474 trees so far, and its goal is to plant 100,000 trees by 2030.

For Westerners who have a strong sense of environmental protection, this marketing point will undoubtedly make consumers more favorable to the brand. When the products are not very different, users tend to prefer brands that contribute to environmental protection.

In terms of after-sales service, Torras not only provides 30-day free returns and exchanges, but also a 180-day warranty. In addition, Torras's logistics time for the United States is only 1-4 working days, and it only takes about a week to reach remote areas, which shows that its distribution channels are very mature.

With strong product development capabilities, as well as mature logistics and customer service, Torras naturally has matching marketing methods.

Torras deploys multiple social media channels

At present, Torras has deployed platforms including Youtube, Ins, TikTok and Facebook. It has not only launched a large number of information flow advertisements, but also built its own celebrity cooperation matrix.

Data shows that Torras currently has 507 subscribers on Youtube, and a video introducing a neck-hanging air conditioner has been viewed over 30,000 times. On Instagram and Facebook, Torras' official accounts each have 37,000 followers. The content under the account is mainly pictures or videos introducing the products. A recent activity post has received more than 4,000 likes and over 1,000 comments, which is enough to prove the appeal of its brand.

On TikTok, Torras' account has accumulated more than 10,000 followers, and the number of video views in recent days has been quite good. Judging from the video style, the account seems to have found a short, flat and fast rhythm that suits it. Each video can maximize the display of product features in about 20 seconds, and with light background music, it is easy to attract users' attention.

Through this multi-channel marketing layout, Torras was able to successfully break out of its circle and be discovered by more overseas consumers, and this model is now being accepted by more and more overseas brands.

Red ocean? Mobile phone accessories still have great potential in the future!

Although the current global mobile phone market has entered a stock market, the market for mobile phone accessories is still growing rapidly. As the most common category of mobile phone accessories, mobile phone cases will still have huge market demand in the future.

A survey shows that the size of the global mobile phone case market reached US$67.9 billion in 2020, and it is predicted that this figure will increase to US$86.1 billion by 2027.

However, the future of mobile phone cases will no longer be a simple mobile phone protective case. Major brands will definitely innovate in both functionality and appearance. The current mobile phone cases have realized the magnetic charging function, and it is still unknown what surprises will be brought to consumers in the future. In terms of appearance, brands may consider co-branding with some overseas illustrators. This will not only differentiate them from other mobile phone cases, but also attract the fans of the illustrators to become users, killing two birds with one stone.

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