As the account suspension incident continues to ferment, sellers are also panicking and can't help but sigh, "Can Amazon continue to do this?"
Then put their eggs in other baskets, and sellers have begun to turn their attention to other alternative platforms. Although Amazon surpassed Walmart to become the largest clothing retailer in the United States some time ago, the strength of the Walmart platform cannot be underestimated. Most opinions believe that Walmart is the only platform that can accommodate the size of Amazon.
According to foreign media data, although Amazon is growing faster, Walmart still has a head start in terms of total revenue. Faced with Amazon's constant pursuit, Walmart is also constantly innovating on its way forward.
Amazon has Prime, and Walmart also has its own Walmart+, which includes unlimited free grocery delivery, Scan and Go in-store shopping, gas discounts and other benefits. Amazon has Prime Day, and Walmart has Deals for Days at the same time. This year, Amazon's performance during PD is also very good.
Amazon has a robotics center and Walmart also has Alphabot, which can pick, pack and deliver online orders faster and more accurately than humans.
Walmart has more advantages in physical stores. It has more than 4,700 stores in the United States, with an average of one offline store every 10 kilometers. Buyers can have an intuitive understanding of the product in advance when they are uncertain. Not only is the delivery speed faster, but they can also use the method of online purchase and offline pickup, and the relative price is more favorable. Walmart also plans to redesign 1,000 stores by the end of 2021 to create a more streamlined and faster shopping experience for customers.
Walmart is also acquiring Zeekit, a virtual fitting room company, which allows customers to upload their own photos to simulate the fitting process and see the effect of the clothes on their bodies, which largely makes up for the shortcomings of the e-commerce clothing industry. This technology can also reduce returns and corresponding costs.
For sellers who want to develop more platforms, it is also a good choice to take this opportunity to try Walmart. Amazon Walmart Cross-border e-commerce |
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