The higher the price, the higher the profit! The North American Walkee Paws platform has unlimited potential

Lisa Baronoff founded Walkee Paws in 2018 with a focus on products that make it easier for pet owners to wear dog leggings when the weather turns cold , so she started an online business selling dog leggings on the WalkeePaws platform .

Walkee Paws’ online sales have grown approximately 100% annually since launch, and in the first quarter of 2021, the brand saw sales increase approximately 900% compared to the first quarter of 2020 , thanks to prolonged cold weather and a February appearance on the ABC television show “Shark Tank . ”

But even with the success of online sales , Walke Paws still has difficulty in pricing its products . The person in charge explained that the platform’s main dog leggings currently have no competitors to serve as a benchmark for comparing its product prices .

Walkee Paws installed Pricestack at their location when they attended the Virtual eCommerce Summit last year .

Pricestack uses machine learning software to look at historical sales data to reveal what shoppers are willing to pay for a brand's products. The software uses first-party Shopify and Google Analytics data, such as site visits, past purchases, discount codes, and seasonal sales, to decipher shopper behavior. Pricestack analyzes that data bundled together to predict how much revenue and profit different prices will generate.

“I followed their advice and also applied my own knowledge , ” Baronoff said .

While Walkee Paws raised its prices, it also canceled its free return policy because consumers often chose to return products for reasons such as incorrect size, which created great cost pressure on the platform .

In this regard, Baronoff believes: " The free return policy condones this phenomenon of rampant returns, so the platform chooses to charge return fees but still provides free exchanges. "

As a result of implementing Pricetack’s technology, Walke Paws saw a 57% increase in revenue and a 71.2% increase in profits .

As prices rise and online sales grow, Walke Paws hopes to expand its online sales . Since the platform product was featured on "Shark Tank" in February, it has received requests from Japanese and Argentinian businesses and pet supply retailer Chewy , so there are many cooperation plans on the way .

The platform also plans to expand its product range. The person in charge said: "We are looking for ways to leverage the brand, and this is a great opportunity to add products . Once consumers have an idea of ​​one of our products , there is an opportunity to promote other products. "

North American Platform

Walkee Paws

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