Social media marketing: Five tips for building and promoting your brand

The latest statistics from DataReportal show that as of January 2021, there are 4.2 billion social media users worldwide, accounting for more than 53% of the world's total population. Social media has also become a battlefield for many independent sites and platform sellers.

Sellers conduct marketing campaigns on the platform aimed at increasing consumer awareness , interest and loyalty to a company, brand , product or service through social media channels .

Oberlo shared five tips for building a brand image and conducting brand promotion on social media. Let’s take a look!

1. Convey the brand’s values

Sharing values ​​with your audience is an effective way to inspire connection and lead to successful marketing. Data shows that 77% of consumers buy from brands that espouse the same values ​​as their own .

However, making political statements and controversial opinions is not always welcomed, with 71% of consumers finding it annoying when brands engage in political activity on social media.

2. Create a unique brand personality

According to research from Sprout Social , consumers prefer brands that demonstrate honest, friendly, and helpful personalities on social media.

While you can inject some personality into your social media campaigns, it’s important to keep your brand voice consistent across all marketing channels.

3. Actively assume social responsibility

Social responsibility and reputation have become important criteria for consumers to measure sellers. By 2021, more consumers will pay attention to the ethical reputation of brands.

Showing social responsibility can help increase brand awareness, and sellers can attract their target audience by supporting good causes in their community or industry.

4. Create Share-Worthy Content

Consumers share content online for reasons such as sharing valuable entertainment, showcasing their tastes, and connecting with others through content.

Among them, video is highly favored by consumers. According to Hubspot, 54% of consumers want to see more video content from the brands or businesses they support .

5. Encourage user-generated content

When brands share user-generated content, those posts receive 28% more engagement than a company’s regular posts ; ads based on user-generated content have four times higher click-through rates and 50 % lower cost-per-click than regular ads ;

Therefore, sellers can also consider using user-generated content as part of their marketing strategy.

A survey shows that 73% of consumers are influenced by the brand’s social media when making purchasing decisions. The importance of shaping and promoting a good brand image is evident, and sellers should not take it lightly.

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!

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