Body Coach fitness app makes £9 million in a week

Although the epidemic has prevented people from going to the gym, it cannot stop consumers' enthusiasm for fitness, as can be seen from the development of the following fitness app ↓

Body Coach fitness app is gaining popularity

According to foreign media reports, fitness expert Joe Wicks' fitness app Body Coach has thousands of subscribers and earned 9 million pounds in one week at the beginning of 2021 .

Wicks founded his Body Coach brand in 2015 and created the Body Coach app with Koto Studio in late December last year .

The app customizes a 90-day plan based on the user's fitness needs , weight , height and health status , and users can also participate in real-time workouts led by Wicks .

The training plans start at £89.99, but over the Christmas and New Year period people can take advantage of a discounted price of £69.99, and 130,000 people have already signed up to the app as they desperately need to get back in shape after Christmas .

According to an insider , Wicks ' body coaching program has always been popular , but the app version is particularly popular , generating £46,000 in revenue per hour .

2020 was an extraordinary year for Wicks as he made some unexpected entrepreneurial decisions amid the coronavirus pandemic and was awarded the MBE.

As can be seen from Wicks' success story, it is crucial to be able to understand the market, discover consumer needs and respond quickly .

Family fitness welcomes development opportunities

Fitness apps have seen rapid growth in 2020. According to data from Sensor Tower, global spending on health and fitness apps reached $1.8 billion in 2020, a year-on-year increase of 50% .

Among them, European health and fitness app spending increased by 70.2% to $544.2 million . Among many European countries, the UK topped the list with a spending of $160.6 million, followed by Germany ( $89.3 million ) and France ( $56.4 million ) .

Under the epidemic, home fitness has developed rapidly, which has not only brought various fitness applications to the forefront, but also promoted the sales of sports equipment . For example, from March to April 2020, the sales of home fitness equipment on eBay increased by 1000%; NPD data shows that the sales of home fitness equipment in the third quarter increased by nearly double compared with the same period last year...

The shadow of the epidemic will not dissipate in the short term. Matt Powell, vice president of the NPD Group, also predicts that the home fitness trend will continue in 2021. Sellers can also pay attention to the home fitness market.

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