Foreigners also love Chinese New Year, AliExpress announces the top ten best-selling Spring Festival products overseas

As the Year of the Rabbit approaches, overseas consumers on cross-border e-commerce platforms are also quietly preparing for the Spring Festival.

On January 17 , AliExpress announced the top ten New Year's goods that overseas consumers love to buy. The prosperous Year of the Rabbit ornaments, "New Year's Battle Suit" evening gowns, "Mysterious Oriental Power" thermos cups, "Warmth Artifact" ski underwear, and smart atmosphere lights with a full sense of ritual, and other domestic products have grown strongly and become popular items during the Spring Festival.

(AliExpress announces the top 10 Chinese New Year products that overseas consumers love to buy)

Foreigners also love Chinese New Year, and searches for Spring Festival cultural keywords increase

On the eve of this year's Spring Festival, users from more than 200 countries and regions on AliExpress searched for Spring Festival-related products using keywords such as "Chinese New Year", "Rabbit Year " , and "Spring Festival".

Among them, the search volume of keywords related to the Year of the Rabbit, such as "rabbit", increased by 141 % month-on-month in December , while the search volume of keywords related to the "Spring Festival" continued to grow by double digits on the basis of the strong growth in the Year of the Tiger last year. The influence of the Chinese Spring Festival overseas is gradually increasing.

Cross-border merchants on AliExpress have also sensed the enthusiasm of overseas consumers for this traditional festival early on, and have increased the stock of Spring Festival goods. According to Gu Chen, an industry operator at AliExpress, the scale of Spring Festival goods on the platform has increased by 100 % year-on-year this year , and the platform has also increased its investment in marketing resources inside and outside the site to help Chinese products go overseas during the Spring Festival.

Overseas consumers have not let down the merchants' careful preparations. Red envelopes, lanterns, Spring Festival couplets, window decorations, Chinese knot ornaments, New Year decorations and other Spring Festival goods are hot-selling overseas . Sales in December increased by 560% year-on-year and are still growing .

(Sales of Spring Festival products on AliExpress increased by 560% year-on-year in December)

Lucky money is indispensable during the Spring Festival. Besides Chinese people, which other countries are keen on giving out red envelopes? According to AliExpress data, the countries with the highest sales of red envelopes during the Spring Festival are the United States, France, Spain, South Korea, and Mexico. The United States, with a large number of Chinese people, really understands the Chinese New Year.

Overseas New Year shopping list: The mysterious power of the East is added, and the sense of ritual is full

This Spring Festival, which Chinese products have become the favorites of overseas consumers and captured their sense of New Year ritual?

Of course, you have to buy rabbits in the Year of the Rabbit. The reporter saw on the AliExpress platform that some styles of a cute rabbit zodiac ornament holding a gold ingot have been sold out, and nearly 300 reviews gave five-star praise, saying "good quality" and "fast logistics." In addition to rabbit ornaments, more products with high "rabbit content" are also hot-selling, including bracelets, New Year paintings, lighting, clothing, etc.

(Some styles of the Year of the Rabbit ornaments on AliExpress are sold out)

As the trend of Chinese fashion spreads to the world, more and more Chinese fashion toy brands are becoming popular in the international market. On AliExpress, the overseas sales of fashion blind boxes represented by brands such as Pop Mart increased by 80 % year-on-year on the eve of the Spring Festival. The image of fashion toys with Chinese traditional culture as the core is attracting a large number of consumers, including the "Z generation", with a new aesthetic and connotation.

In addition to the popular traditional cultural elements, the "mysterious oriental power" has also crossed the oceans and protected the Spring Festival for people around the world. "Drink more hot water" seems to be becoming a common concern around the world. The weekly sales of thermos bottles in the United States and South Korea on AliExpress have soared by triple digits compared with last year.

The global popularity of ice and snow sports has attracted countless fans of Chinese thermal insulation products. According to data from AliExpress, the sales of electric heated ski socks and electric heated ski underwear increased by more than 300% year-on-year on the eve of the Spring Festival, and the sales of electric heated ski underwear increased by more than 135 % year-on-year. " Black technology" underwear is replacing traditional autumn clothes and trousers to keep athletes warm on the ice and snow .

During the Spring Festival, the sense of ceremony must be maximized. This year , among the "New Year's battle suits" chosen by overseas consumers, in addition to traditional Hanfu and cheongsam, Chinese-style evening dresses have begun to shine around the world. It is reported that Chaozhou, Guangdong, is the main production base and trade export center of evening dresses in China, with an annual output of more than 20 million wedding dresses and evening dresses, more than 90% of which are exported. Even Chaozhou evening dresses can be seen at the Cannes Film Festival.

In recent years, "giving health gifts during the Chinese New Year" has become a new trend, and personal health monitoring equipment such as blood glucose meters and blood oximeters have also seen an increase in overseas sales before the New Year. For young people who are often tortured by "mental exhaustion", "relaxation" has suddenly become a desirable state of life.

Smell the homemade scented candles, light up the smart atmosphere lights that can be adjusted at will, use the projector to play your favorite blockbuster, play tablet games ... These "Chinese-made" home products have become the new year atmosphere overseas.

Through cross-border e-commerce platforms such as AliExpress, more and more overseas consumers can conveniently enjoy Made in China and experience Chinese culture. AliExpress is also constantly upgrading its platform services to help Chinese products go overseas easily. On the eve of this year's Spring Festival, AliExpress launched a "full trusteeship" model to help merchants contract operations and delivery. During the Spring Festival, merchants can take holidays to ensure the normal operation of the store, realizing "people take holidays, and goods are shipped as usual."

AliExpress

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