Prime Day may be scheduled for July? Hot-selling product selection predictions are coming

For Amazon sellers, the best time of the year to do promotions is definitely the popular Prime Day. Prime Day is Amazon's largest annual promotion event, usually held in the summer.

It may not come as often as LD and DOTD, but it has been loved by many sellers due to its large discount and easier application method. Although there are non-Prime member discounts on the website throughout the promotion period, all the best discounts are exclusive to Prime members.

Generally, Amazon will announce the specific promotion date a few weeks before Prime Day officially begins. However, due to the importance of this event, Amazon will issue an announcement in advance to inform sellers to submit deal applications and warehouse items.

Will Prime Day 2022 be scheduled for July?

On March 3, Amazon US announced in the Seller Center that sellers should plan ahead for Prime Day 2022.

Amazon mentioned that due to the ongoing global supply chain challenges, it may take longer than usual to transport inventory to the fulfillment center. At the same time, Amazon reminds sellers to participate in the Prime Day event by creating promotions and submitting promotions before April 29. Most importantly, Amazon reminds sellers to send shipments so that they arrive at the fulfillment center before June 20.

Amazon Europe also announced the deadline for submitting deals and entering warehouses for Prime Day. Amazon Europe said in its announcement that it encourages sellers to prepare for Prime Day promotions as early as possible and reserve sufficient inventory for their products. Sellers participating in Prime Day in Europe need to submit promotions before May 13 and have their shipments arrive at Amazon's operations center before June 20 .

In addition to reminding sellers to prepare for Prime Day in advance , Amazon is also preparing for Prime Day. Recently, the Amazon.com website announced that in order to free up more storage space when Prime Day is approaching, Amazon will remove sellers' old inventory starting from April 15. From all indications, the date of Prime Day seems to be not far away.

Although Amazon has not mentioned the specific date of the Prime Day promotion so far , foreign media Techradar predicts that the 2022 Prime Day promotion will be held from July 18 to 19.

Techradar said that in 2020, due to inventory shortages and delivery delays caused by the outbreak of the new coronavirus, the sixth Member Day was postponed to October. In 2021, Prime Day was brought forward to June 21-22 for the first time. Before that, Prime Day was always held in July.

Some sellers complained that Amazon always announces Prime Day very late. He wanted to create Prime Day discounts before April 29, but he didn’t know the exact time of Prime Day.

Yienjun also saw sellers leaving messages on the Amazon Global Selling Platform asking about the specific date of Prime Day 2022. Amazon Global Selling said: Amazon has not yet announced relevant information about Member Day 2022. If there is any news, we will notify everyone as soon as possible!

A review of the top products on Prime Day 2021

Before this year’s Prime Day begins, we can take a look back at the popular products from last year’s Prime Day.

It is understood that Amazon's global sales during last year's Prime Day were $11.19 billion, a year-on-year increase of 7.6%. Among them, third-party sellers' sales increased by 12%. Hot-selling categories vary on different sites.

On Amazon's largest site , the US site, home and electronics products are still hot-selling categories due to the epidemic. At the same time, fashion categories have also seen a strong rise. In addition, many American consumers have the habit of fitness, so fashion seasonal products such as swimwear and sunglasses have also seen an increase.

In Europe, kitchen, home, and electronics were the best performing categories during last year's Prime Day. As last year's Prime Day coincided with the World Cup, sports and event-related products were in high demand. In Japan, consumer electronics, kitchen supplies, and wireless devices performed well, and the fashion category continued to grow.

Prediction of hot-selling products on Prime Day 2022

Amazon Global Selling also gave predictions on this year’s hot product selection trends. Below is an analysis of products in the U.S., European, and Japanese markets.

Since the outbreak of the epidemic, American consumers' demand for home environment-related products has remained high; at the same time, the demand for sports and health products has been relatively stable; seasonal products may see a surge in orders.

Popular products on the US site include floor cleaning products (such as vacuum cleaners), smart home products, bedding products (sheets, pillows, blankets, decorative pillows), household appliances (especially portable air conditioners and fans commonly used in summer), home decorations (including outdoor products), toys (pay attention to infringement and safety and quality issues), sportswear, women's dresses, swimwear (last year's hot-selling items), jewelry accessories, slippers and casual shoes, etc.

Compared with the United States, European consumers are more concerned about the comfort of personal and home life. Inexpensive small decorations, bath mats (for children), ceiling lights, power sockets, women's pants (light and comfortable), cotton socks, underwear, men's home coats, shorts (comfortable and quick-drying) are all popular choices.

Japanese consumers' preferences are more diverse.

As Japan has a well-developed electronics industry, smart wearables and electronic products such as headphones, gaming peripherals, and sports watches are hot-selling categories. At the same time, live broadcast lights and studio equipment are also categories that consumers focus on. In terms of personal care products, Japanese consumers are more concerned about razors and hair removal products.

The diverse consumption preferences of Japanese consumers are also reflected in household products. Fans, humidifiers and dehumidifiers, vacuum cleaners, air fryers, and sparkling water machines are all popular categories. Since Japanese homes have a higher utilization rate of space, household products should be as small and simple as possible.

Since May to July is the rainy season in Japan, there is a great demand for rain gear (umbrellas, parasols, raincoats, rain boots). Men's business backpacks, solid color or plain style women's dresses (skirts, short skirts), underwear,

Sandals are popular items on the Japanese site.

For Amazon sellers, Prime Day is one of the most important annual promotional events. Before Prime Day, in addition to selecting products and preparing stocks based on hot-selling trends, maintaining sufficient inventory during the event is also an important part of winning the Prime Day battle.

As the global supply chain crisis continues to ferment, factors that may affect sellers' delivery time include logistics, weather, customs clearance, and carrier-related issues. Sellers must take these factors into consideration when shipping to ensure that the promotional products arrive at Amazon's operation center in a timely manner and do not affect the subsequent listing and sales of products .

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