What is Aimer? Aimer Review, Features

Aimer Group is composed of Aimer Co., Ltd. and its dozens of wholly-owned and invested subsidiaries and joint ventures. Aimer specializes in the research and development, manufacturing and brand operation of high-quality intimate apparel and functional clothing. It is headquartered in Chaoyang District, Beijing, and has two national high-tech enterprises.

About Aimer

Aimei Co., Ltd., the parent company of Aimei, was formerly the Huamei Fashion Factory, a collective enterprise in Chaoyang District, Beijing, which was established in 1981. Since 1994, it has undergone three corporate restructurings. Aimei has grown from a small underwear factory to a group company with nearly 10,000 employees.

Aimer is a provider of underwear and apparel solutions for thousands of households in China. In product research and development, it has always adhered to the concept of "integrating technology, culture, creativity and health into products". It has successively invested in the establishment of the "Beijing Institute of Fashion Technology·Aimer Underwear Research Institute" and the "Capital Institute of Fashion Technology·Aimer Sports Functional Clothing Research Center" to develop good underwear that is truly suitable for consumers' lifestyles, constantly satisfying and leading consumption.

Aimer is an innovator in brand marketing. Its sales business covers nearly 300 cities in China (including Hong Kong and Macau) and Asia.

brand

Since the creation of the "AIMER" brand in 1993, AIMER has continued to build its brand and categories. It now owns brands and product lines such as "AIMER SPORTS", "AIMER HOME", "AIMER KIDS", "MODELAB", "LA CLOVER", "AIMER MEN", "BODY WILD", "imi's", "SHINELOVE", "EMPERORIENT", UM25, BECHIC and the skin care brand "NATURE'S GIFT".

Production Base

Aimer has two major industrial tourism production bases: the Aimer Ecological Factory in Suzhou, Jiangsu, which highlights the creation of an ecological environment, and the Aimer Fashion Factory in Shunyi, Beijing, which features fashionable, artistic and modern architecture.

Aimei's production adheres to high-end manufacturing and integrates green concepts such as energy conservation and consumption reduction, process ecology, and environmental friendliness; in recent years, it has strengthened intelligent manufacturing, launched the C2M customization laboratory and intelligent rhythm production workshop, and pioneered a domestic underwear customization quick response model.

Franchise Cooperation

1. Franchise conditions

(1) Store requirements: High-quality department stores, shopping centers, commercial streets, specialty stores and other channels will be developed together; the store area requirements for department stores are 50-80 square meters, and the area of ​​shopping center lifestyle halls is 80-120 square meters and above.

(2) Customer requirements: Be honest, operate in a standardized manner, and have good communication skills; have high cultural quality, market development capabilities and market operation experience, and those with underwear brand operation experience are preferred; non-natural persons with brand management awareness, market management capabilities and certain economic strength; be honest and trustworthy, and ensure that the accounts are consistent with the actual situation when handling counter affairs.

2. Joining process

Corporate Culture

Aimer takes "achieving harmonious coexistence between enterprises, society and nature" as its mission and actively fulfills its corporate social responsibility; the company advocates the "Aimer Family" culture, aiming to promote the common growth of employees, promote mutual benefit and win-win results with consumers, suppliers, partners and shareholders, and work together to create a better life.

Aimei will always uphold the corporate mission of "creating beauty and delivering love" and continue to build a Chinese brand image that integrates oriental aesthetics and international fashion; Aimei's goal is to become a companion to the lifestyle of Chinese and even global consumers, and to become a century-old enterprise that is loved and respected by society!