South Korea’s “Family Month” in May is here, and the demand for gifts has increased significantly!

Koreans , who are deeply influenced by Chinese traditional culture , also attach great importance to filial piety, family and traditional culture, and have many family-related anniversaries. Most of these anniversaries are concentrated in May: May 5 is Children's Day, May 8 is Parents' Day, the third Monday of May is Adults' Day, and May 21 is Couples' Day. Therefore, May is also called "Family Month" by Koreans .

As May , the "Family Month," approaches, more Korean consumers are preparing gifts for their parents and children. Recently, due to restrictions on the spread of the new coronavirus , people have reduced their schedules to go out. Therefore, it seems that more and more people are buying gifts online .

The demand for gifts for parents among the 20-30 age group has increased significantly. At the same time, the tendency of the 40-50 age group to buy gifts for their children is also very obvious.

Auction recently conducted a comparative survey of sales in each category based on a week (April 20-26) with the same period last month . The results showed that the sales growth rate was high among the 20-30 age group . Among them, health products, health foods, and fashionable sundries were the most popular gifts for Parents' Day .

Among health products, massage machines and massagers grew by 46%, massage chairs grew by 53%, low-frequency stimulators grew by 89%, cupping devices grew by 139%, paste products grew by 5%, and health foods such as healthy juices and red ginseng grew by 54% and 74% respectively.

Golf apparel and luxury goods also saw significant increases, with men's golf apparel and women's golf apparel increasing by 56% and 39% respectively , and golf equipment also increasing by 52%.

Products in the luxury category such as luxury wallets and belts ( 174%), luxury scarves and handkerchiefs (100%) and luxury umbrellas and parasols (200%) showed even greater growth.

Gifts that can express gratitude on Parents' Day, such as flowers and bouquets (360%), beautifully wrapped gift boxes (42%), and wrapping paper (114%), also showed a significant increase.

It is reported that among people in their 40s and 50s who are preparing Children's Day gifts , the demand for sports, leisure, toys, toys, and digital products has increased significantly.

Among the list of representative Children's Day gifts purchased by the parents' generation, children's electric skateboards that can be used for outdoor activities in warm weather increased by 125%, electric bicycles increased by 77%, ordinary bicycles increased by 28%, and roller skates increased by a whopping 267%.

An Auction staff member said: "Family Month is coming, but the number of confirmed COVID-19 cases has not decreased significantly, so the demand for preparing gifts in May, the family month, will increase significantly."

South Korea

Gift

Sales