More than 2,000 foreign trade business owners gathered in Guangzhou, and the XTransfer Future Foreign Trade Conference was successfully held

On September 13, under the guidance of the Commercial Industry Committee of the China Council for the Promotion of International Trade (hereinafter referred to as "CCPIT"), co-organized by the Guangdong Chamber of Commerce for Import and Export and the Shenzhen Branch of the Bank of China, supported by DHL Express, Google Ads, cross-border e-commerce platforms TikTok Shop and Temu, DSers, etc., and hosted by XTransfer, the "2023 Future Foreign Trade Conference" was successfully held in Guangzhou, a major foreign trade center in China.

The theme of this conference is "Breaking the Gorge and Leading, Win-win New Journey of Foreign Trade". Guangdong Council for the Promotion of International Trade Party Leadership Group Member and Vice President Qiu Zhaoxian, Guangdong Chamber of Commerce for Import and Export Wu Shaowei, China Trade News Editor-in-Chief Fan Peikang, Council for the Promotion of International Trade Exhibition Department Director Xiong Canxin, Bank of China Shenzhen Branch Transaction Banking Department General Manager Fan Linyao, Consul David A. OKO of the Consulate General of Nigeria in Guangzhou, Investment and Trade Officer Mr. Ibrahim Akopari Ahmed, World Customs Organization (WCO) Certified Expert Li Li, XTransfer Founder and CEO Deng Guobiao, Co-founder and CTO Liu Yanfang, Co-founder and CSO Zheng Kai, Co-founder and CFO Sun Xiaogu, Runmi Consulting Founder Liu Run and other important guests, together with foreign trade ecological units DHL Express, Google Ads, DSers, foreign trade e-commerce platforms TikTok Shop, Temu, and more than 2,000 outstanding small and medium-sized foreign trade business owners, gathered together to discuss the future international trade new ecology in the digital economy era.

Experts gathered to discuss the future development of foreign trade digitalization

Since the beginning of this year, factors such as slowing external demand and geopolitical conflicts have brought uncertainty to the development of my country's foreign trade. In order to ensure the realization of the goals and tasks of promoting stability and quality improvement of imports and exports, the General Office of the State Council issued the "Opinions on Promoting the Stable Scale and Optimization of the Structure of Foreign Trade", proposing measures to "accelerate the innovative development of foreign trade", promote the digitalization of trade, and promote the healthy and sustainable innovative development of cross-border e-commerce. Against this background, XTransfer held the Future Foreign Trade Conference, inviting relevant government guests, industry service providers, media and foreign trade practitioners to focus on the development opportunities of China's foreign trade industry in the post-epidemic era, the digital upgrade of foreign trade, and the innovation of convenient cross-border financial services, and other hot topics in the industry for sharing and discussion.

Qiu Zhaoxian, member of the Party Leadership Group and Vice President of Guangdong Provincial Council for the Promotion of International Trade, interpreted the performance of Guangdong's foreign trade. "From January to July this year, Guangdong withstood the impact of multiple unfavorable factors such as sluggish external market demand, and the scale of exports hit a record high for the same period in history, playing the role of a 'ballast stone' in stabilizing foreign trade nationwide. New trade formats represented by cross-border e-commerce have also become a new growth pole for Guangdong's foreign trade." When talking about how the Provincial Council for the Promotion of International Trade can help Guangdong's foreign trade enterprises to develop their business, President Qiu said: "The future trade model will inevitably continue to develop towards digitalization and greening. As the largest international trade and investment promotion agency in the province, the Provincial Council for the Promotion of International Trade will help enterprises seize the dividends of RCEP, strengthen foreign-related commercial legal services, optimize overseas economic and trade promotion networks to help Guangdong enterprises 'go global', and contribute to trade promotion efforts to help foreign trade enterprises seize digital opportunities and promote international compliance operations of enterprises."

Wu Shaowei, President of the Guangdong Chamber of Import and Export, said in his speech: "In the post-epidemic era, global trade frictions have intensified, and major developed countries have tightened monetary policies. The external environment facing China's foreign trade development has become more complex." He encouraged foreign trade companies to transform and upgrade in a timely manner to avoid risks, make more use of platform tools to explore new opportunities, and open up new paths, adding to the development of the foreign trade industry in Guangdong and even the whole country.

In the process of promoting the digitization and facilitation of cross-border trade, the cross-border service industry represented by cross-border payment is continuously exerting its strength. Deng Guobiao, founder and CEO of XTransfer, introduced the full-function B2B foreign trade financial platform at the conference, providing comprehensive solutions including cross-border payment and collection, multi-currency cash management, customer relationship management, risk control, financial management (applicable to overseas enterprises) and credit services, covering the entire process of foreign trade enterprises. At present, it has served more than 350,000 small and medium-sized foreign trade enterprises, and is the No. 1 B2B foreign trade financial platform in China.

When talking about the future form of foreign trade, Deng Guobiao said that digitalization and intelligence are the future development trends of foreign trade, and XTransfer will continue to use technology as a bridge to connect buyers and sellers around the world. In May this year, XTransfer has taken its first step in internationalization in Hong Kong, China. Next, XTransfer will also accelerate its pace of globalization, promote the facilitation and upgrading of cross-border trade, break through geographical and time restrictions, and use 7*24 hours of service to accelerate the operation of the global trade supply chain, so that small and medium-sized enterprises around the world can enjoy financial services.

To achieve the goal of stabilizing and improving the quality of foreign trade exports, the power of small and medium-sized foreign trade enterprises cannot be ignored. In order to provide a stage for the majority of small and medium-sized foreign trade business owners to showcase themselves and strengthen the communication and interaction of small and medium-sized foreign trade enterprises across the country, XTransfer has held the "Treasure Foreign Trade Person" selection event for three consecutive years. This event also specially invited Fan Peikang, editor-in-chief of China Trade Newspaper, to present awards to the "Treasure Foreign Trade Person" winners at the Future Foreign Trade Conference.

Editor-in-Chief Fan Peikang said that he was pleased to see outstanding foreign trade business owners and cross-border e-commerce companies gathered here to tell about their hard work and show the mental journey behind digital transformation. "As a unit directly under the China Council for the Promotion of International Trade, China Trade News is willing to explore more vivid and infectious cases of ordinary foreign trade people in future media and trade promotion work, tell the Chinese story well and convey the Chinese voice to the world."

The index report released at the conference shows the export situation of Guangdong's small and medium-sized foreign trade enterprises

At the conference, CCPIT and XTransfer jointly released the "Guangdong Small and Medium-sized Foreign Trade Enterprises Export Trade (B2B) Index Report from January to August 2023", which analyzed that 75 is the "foreign trade boom-bust line". All months except the Spring Festival in 2022 were above the boom-bust line. In 2023, the average monthly performance was 70.26, and all months were below the boom-bust line.

From the perspective of competitiveness index, compared with 2022, the competitiveness index of Guangdong's small and medium-sized foreign trade enterprises in 2023 has declined significantly, and the average total amount of a single order from January to August was 4.25% lower than the same period last year. However, in August, the average monthly single order amount increased by 14.53% year-on-year, and the competitiveness index rebounded from the bottom.

Experts share how foreign trade professionals can break through the difficulties in the post-epidemic era

Liu Run, founder of Runmi Consulting, shared his views on the future development of foreign trade at the conference. Through a detailed analysis of the 2023 foreign trade data, he pointed out that the world's major developed economies are in recession, the United States' "hegemony" status has faded, and ASEAN has become my country's largest trading partner. It is recommended that foreign trade companies continue to explore emerging markets outside Europe and the United States, such as Southeast Asia, the Middle East, and Africa. At the same time, the export data of the "new three items" performed well, and companies are advised to pay attention. When talking about the future trade situation, Liu Run said that compared with "trade going overseas", "brand going overseas" is more important in the future, and it is recommended that companies transform from "product manufacturers" to "brand providers."

Liu Mingyang, founder of Yiwu Ouchi Import and Export Co., Ltd., extracted three key points - people, goods and venues, and explained how to obtain "traffic" and "retention". He proposed that "the core of B2B business is repurchase, and repurchase means deepening old customers." He disassembled the customer transaction path in detail, starting from the five links of "reaching buyers", "inquiry communication", "consideration", "purchase" and "repurchase", and interpreted the customer traffic retention logic and recommended marketing tools for each link.

Xu Dan, Chairman of Link (Jiangsu) Supply Chain Co., Ltd., started with foreign trade marketing methods and analyzed how traditional channels can conduct digital marketing. He shared his insights into major market trends and suggested that companies that focus on the European and American markets should focus on environmentally friendly products. In addition, Xu Dan shared some suggestions for participating in the exhibition, including precautions before, during, and after the exhibition, to help companies improve the customer conversion rate of the exhibition.

Lu Bin, the founder of Dongguan Hongjin Industrial Co., Ltd., combined his own entrepreneurial experience and corporate management experience to share his insights and experiences of "26 years of overseas entrepreneurship" with the representatives of foreign trade companies on site, and encouraged the companies present to grasp the five forces - "channel power", "digital power", "product power", "organizational power" and "strategic power" to achieve breakthroughs.

XTransfer

Future Foreign Trade Conference