The number of paying buyers on Alibaba International Station increased by 30% year-on-year in the first half of the year: emerging industries such as machinery are booming

Currently, global trade is entering a new round of explosive growth.

According to the data of Alibaba International Station, the first overseas platform, in the first half of the year, the number of overseas paying buyers increased by more than 30 % year -on-year. Especially in mainstream European and American markets such as the United States, Germany, and France, the download ranking of Alibaba International Station jumped to fourth place.

Figure: Alibaba International Station’s download ranking in major markets such as the United States, France, and Germany jumped to fourth place

B2B e-commerce platforms that cater specifically to corporate customers continue to rank at the top of the download rankings, which means that this more profitable, stable and reliable trading method is gaining more favor. The rapid onlineization of B2B trade has also become a notable feature of this round of global trade boom.

Not only the industries that were previously well known to the public, but also more emerging industries such as machinery and equipment manufacturing are also going global online through Alibaba International Station to quickly open up overseas markets.

Data shows that among the 10 industries with the highest growth in online transaction volume on Alibaba International Station in the first half of the year , half are related to machinery and equipment, and construction materials. In particular, the star hot-selling products in the construction machinery industry, such as excavators, loaders, and drilling rigs, have seen online transaction volume growth rates of more than 50% on Alibaba International Station .

This has brought a wave of enthusiasm for entering the Alibaba International Station to Jining, Shandong, the most well-known machinery and equipment industry belt in the country. Many "International Station Towns" have emerged in many industrial concentrated areas. Since April this year, the number of new merchants in Jining who have settled in the Alibaba International Station has increased by 76.2 % year-on-year . And Jining machinery companies that have settled in the Alibaba International Station are also reaping rapid growth.

"Overseas demand is so strong right now that new customers may not be able to buy the products they place orders with me," Liu Mingtao, general manager of Shandong Hengwang Group, which specializes in medium and large excavators and bulldozers, told reporters that their growth on Alibaba International Station has exceeded 80 % this year .

Han Guangfei, general manager of Jining Sao Group, which focuses on small and medium-sized mechanical equipment, also said: "In the first half of this year, Sao's order transaction volume on Alibaba International Station increased by 50 % year-on-year." Jining Sao was once famous for sponsoring all the lighting machinery equipment in the well-known domestic film "The Wandering Earth 2", and now their sales proportion of foreign trade has exceeded 60%.

"The machinery factories we see on Kaixuan Road in front of our house are basically all engaged in Alibaba International Station," said Han Guangfei. Liu Mingtao of Hengwang feels the same way. This year, he clearly feels that "90 % of the people around me want to switch to online foreign trade. "

An Alibaba International Station clerk told reporters that rapid growth in online exports in emerging industries such as machinery began last year, and this year has maintained a high growth rate on the basis of last year's rapid growth.

The reasons behind this are: first, markets like Southeast Asia and the Middle East have started an infrastructure boom, and there is a huge demand for China's infrastructure capacity; in the European and American markets, Chinese machinery has found more diversified applications beyond traditional machinery usage scenarios: due to the convenience of online procurement, many farms have also begun to purchase small excavators through Alibaba International Station, which has brought new breakthroughs to Chinese machinery equipment companies with richer product lines.

At the same time, Alibaba International Station also helped mechanical equipment companies that previously lacked foreign trade experience to quickly transform through the comprehensive application of AI , and to more conveniently open up foreign trade channels. At the same time, on Alibaba International Station, the digital logistics fulfillment, financial services and other infrastructure for large and medium-sized mechanical equipment have also been improved, which has further stimulated the "online overseas boom" in emerging industries such as machinery.

In fact, according to customs data, mechanical and electrical products accounted for 60% of my country's total foreign trade exports in the first half of this year. Chinese machinery is rapidly going global through new digital methods.

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