This trademark is banned! Amazon and luxury brands sue sellers

In another move against counterfeit goods on its marketplace, the e-commerce giant announced on Thursday that Amazon and Salvatore Ferragamo have jointly filed two lawsuits against four individuals and three organizations for allegedly selling counterfeit Ferragamo merchandise through Amazon.

According to the platform's announcement, the lawsuit was filed in the U.S. District Court for the Western District of Washington, claiming that the defendant attempted to use the luxury brand's trademarks without permission to deceive consumers that the products it sold were counterfeit.

According to the announcement, Salvatore Ferragamo conducts its own investigations and pursues fraudsters in and out of the courts. The fashion brand noted that it seized 240,000 counterfeit products last year .

Salvatore Ferragamo started out as a shoemaker, and Audrey Hepburn, Sophia Loren, Marilyn Monroe and others were his loyal supporters. Ferragamo's clothing series also upholds the traditional Italian design spirit, not only using the best quality materials, but also with exquisite craftsmanship, fashion, elegance and quality, and is deeply welcomed by consumers.

Amazon's partnership with Salvatore Ferragamo follows the e-commerce platform's work with other brands, including KF Beauty and Valentino, to sue merchants suspected of selling counterfeit goods. Dharmesh Mehta, Amazon's vice president of customer trust and partner support, said in a statement that through the current lawsuit, Amazon hopes to demonstrate its responsibility to hold "bad actors who attempt to evade our proactive protections . "

Amazon has been working to combat counterfeit sellers for years. Back in 2016, Amazon announced the development of technology tools to combat fraudulent merchants and sued sellers for selling counterfeit goods for the first time. The company launched Project Zero in 2019 to combat sellers selling fake and substandard goods, and launched a counterfeit crime unit last year. To verify sellers before they join the platform, the e-commerce company has also piloted a video conferencing review process.

"Through our Counterfeit Crimes Unit, we are working closely with luxury and cosmetic brands, small businesses, and globally recognized brands," Mehta said in a statement. "We will continue to protect the intellectual property of small family-owned businesses through Fortune 500 companies."

Amazon and other marketplace sellers have been struggling to rein in counterfeit sellers for some time. The problem has led many retailers, such as JC Penney, Birkenstock and Gap, to join the Buy Safe America Coalition, which aims to protect consumers from buying stolen and counterfeit goods. The House Judiciary Committee held a hearing last year to discuss Amazon's overall dominance in e-commerce and the prevalence of counterfeits on its marketplace.

Therefore, sellers who sell products on Amazon need to be cautious about product copyright issues and avoid crossing the red line of infringement.

trademark

Infringement

Amazon

Luxury

Seller