Amazon's dietary supplement sales grew 54%, led by...

If there is one word that sums up consumers ’ interest in dietary supplements during the pandemic , it’s immunity . Currently, more than 200 million people have been infected worldwide . Many people hope to seek more protection through various dietary supplements. A recent study even showed that 86% of Americans are using dietary supplements to improve their overall health.

So, what is the current dietary supplement market in the United States like? Recently, research firm ClearCut released a report on the U.S. dietary supplement market based on relevant data from the Amazon platform.

According to the report, from June 2019 to May this year, the sales of dietary supplements on Amazon increased by 54% per year. A closer look reveals that the sales surged from February to September last year. The sales growth rate slowed down afterwards, but it still maintained an upward trend.

As for which dietary supplements were more popular with buyers in the past year, ClearCut pointed out that in terms of sales, probiotics had the highest sales, followed by multivitamins, collagen, omega and vitamin D.

In terms of growth rate, zinc ranks first, with a growth rate of 160%; the next four are melatonin, vitamin D, apple cider vinegar and ashwagandha, with growth rates of 98%, 87%, 81% and 67% respectively.

Many people may not know about Ashwagandha. In fact, it is a native and ubiquitous herb in India, also known as Indian ginseng. Ashwagandha is recognized for its significant antioxidant and immune-enhancing properties. In addition, Ashwagandha has been used to induce sleep.

In addition, ClearCut provides a deeper analysis of these popular products.

By comparing sales in different periods, ClearCut found that dietary supplements such as zinc, vitamin D and vitamin C were greatly affected by the epidemic. Their growth rate increased rapidly as the epidemic worsened, and tended to decline as the epidemic eased.

On the contrary, apple cider vinegar and melatonin maintained stable sales after reaching their peak.

In addition, some varieties still maintain high growth rates this year, including collagen, ashwagandha, etc. Collagen has a huge market share and is still growing rapidly this year, and it is likely to continue to develop rapidly in the future. As for ashwagandha, although its market share is relatively small, it can be seen from the chart that it also has certain potential.

In general, after a year of rapid development, the growth rate of the dietary supplement market has slowed down. Among them, dietary supplements such as probiotics, multivitamins, collagen, and Omega occupy the main market share. Supplements such as zinc, which are greatly affected by the epidemic, are beginning to decline. At the same time, products such as collagen and ashwagandha are still highly anticipated. Sellers focusing on dietary supplements can refer to this report and make some adjustments to adapt to the development direction of the market.

Amazon

Dietary supplements