Online spending doubles, but Britons won't become overly reliant on online shopping

On May 6, browser testing platform Lambda Test conducted a survey of 2,000 British people to understand the psychological changes of British consumers during the epidemic. The report pointed out that online spending has surged since the UK epidemic lockdown, but this does not mean that people’s favorite way of shopping has become online shopping.

The survey shows that in the past year, the number of online shoppers in the UK has surged by 233%, and the average monthly online spending has surged by 198% during the same period. In 2019, the average online shopping spending of the British was £384, which doubled last year to £761 per month.

Asad Khan, co-founder and CEO of Lambda Test, said: "Over the past year, online retailers have been riding an incredible wave. They have overcome some huge challenges to maximize their online presence in difficult circumstances.

However, survey data show that after the epidemic is over, the rapid development momentum of e-commerce may not continue, and brands need to plan to significantly reduce their online investment.

In the past year, due to the epidemic, 70% of British people have increased their online shopping spending every month, but 68% of respondents clearly stated that they will reduce their online spending after the epidemic is over.

More than half of the respondents ( 51%) said that a bad online shopping experience made them give up online shopping; and three-fifths of online shoppers (63%) said that their most painful thing when shopping was not being able to communicate properly with customer service.

Khan concluded: One of the most common mistakes online retailers make is to assume that consumers treat online shopping and in-store shopping the same. Data shows that two-thirds of consumers (67%) believe that there is a difference between the two, and that physical stores try to provide a good shopping environment, while online stores cannot do this.

Here we would like to remind British sellers that only by providing good after-sales service and creating a good shopping atmosphere for consumers can they attract repeat customers.

In addition, regarding shopping habits, 55% of respondents believe that they are more loyal to online stores than physical stores. 65% of British people will buy bargains online, and more than half (54%) say they will visit four or more websites to find the best price.

U.K.

Consumption

Online shopping