Amazon sellers can really take off by using these seven marketing trends

As Amazon sellers , we all know that it is not easy to stand out among thousands of stores . There is almost no other way except using effective marketing methods, such as advertising and SEO, and perfect discount strategies . Recently, marketing agency Iconic Sales analyzed the Amazon market and shared seven marketing trends that are currently popular in the Amazon market.

Trend 1 : Super Video Ads

More and more people are using streaming services as a way of leisure, and Amazon's Prime Video is one of them , which also brings a lot of synergies with advertising formats. For example, the so-called over-the-top (OTT) video ads are one of the formats that Amazon can use to broadcast ads in Freevee, Twitch and Fire-TV .

Ads are automatically displayed on the screen during streaming and, as the name indicates, cannot be skipped (during which time the content being played is paused). With targeted OTT advertising, you can reach a whole new customer base, so as a seller you should carefully understand this form of advertising .

The second trend: augmented reality technology

In recent years, Amazon has paid more and more attention to augmented reality technology. For sellers, augmented reality technology ( AR) can simplify the customer's shopping process, enhance the customer's shopping experience , and thus increase their loyalty .

As Iconic Sales said in its survey results , 72% of consumers believe that AR is valuable in the shopping process . Through AR, customers can directly compare sizes and preferences, which can better avoid returns and exchanges .

The third trend: Focus on customer experience

Whether it’s through better-looking product images, detailed product descriptions, or the aforementioned use of AR technology, the customer shopping experience is gaining increasing attention because satisfied customers will come back again.

Therefore, it is very important to have direct communication with customers . For example, questions raised by customers can be answered directly below the product. After purchasing the product , feedback questions can ensure that the purchase leaves a positive impression.

Trend 4: Sustainability

Protecting the environment and consuming as sustainably as possible is more than just a trend . Amazon focuses on recyclable packaging materials and electric logistics vehicles, and also wants to promote a particularly environmentally friendly brand.

Under the Climate Pledge Friendly banner , products are promoted that meet at least 19 different sustainability criteria, so consumers can make more informed purchasing decisions .

Trend 5: Amazon Fresh

Although Amazon's own food delivery service "Amazon Fresh" has not yet been fully established, Iconic Sales believes that it has high future potential . Not only food sellers can use the service, but also sellers of electronics, stationery or cosmetics , etc.

The online food market is expected to grow by 35% by 2025. Those who want to benefit from it should start developing corresponding sales channels now.

Trend 6: Competition stimulates business development

The proportion of third-party sellers on the Amazon marketplace has grown significantly in recent years, and these sellers now account for 58% of Amazon sales worldwide. However, we should not be discouraged by this, but should look forward.

Using a designated Amazon agent not only helps you develop product offers, but also sales and pricing strategies to achieve success. It is also helpful for sellers to understand the market environment they are in . At the same time, if sales in some categories are better than others , sellers may need to change their strategies .

Trend 7: Voice Commerce

Alexa's use cases extend beyond music control, weather reports and smart homes. According to Iconic Sales, 20% of consumers have used their voice assistant to make purchases directly.

These technologies not only simplify everyday routine shopping, but also facilitate impulse purchases. Therefore, it is important for sellers to optimize their product information to adapt to voice search and voice assistant output . This not only provides additional convenience for consumers, but also makes shopping easier for people with visual impairments.

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