To reduce its carbon footprint, pet DTC brand Tailored launches environmental protection measures during Earth Month

According to PR Newswire, Tailored® Pet, a DTC personalized dog food brand, has recently launched a series of special environmental marketing activities to reduce its "carbon footprint" and celebrate the "Earth Month" environmental event that comes every April. These environmental measures include carbon neutral shipping, recyclable packaging, and special money-saving programs including environmentally friendly gifts.

April 22nd of each year is Earth Day. Tailored® Pet is a direct-to-consumer personalized pet food company dedicated to helping pets live their healthiest, happiest lives by providing personalized nutritional formulas for each pet dog's unique needs. Each tailored recipe uses the highest quality ingredients designed by pet nutritionists and is approved by veterinarians and delivered directly to consumers' homes at no charge at the frequency selected by pet owners.

In terms of environmentally friendly shipping , Tailored is proud to announce that the brand's products can now offset 100% of the carbon emissions during the delivery process of the products, which means that the brand is currently investing in environmental projects that will help reduce carbon emissions to the same amount as that generated by shipping the products.

To support this commitment, Tailored has partnered with nonprofit climate partnership Bluesource® to support verified urban and sustainable forestry projects in Pennsylvania and California.

“At Tailored, we’re not only committed to providing pets with the personalised nutrition they need to live their best lives, we’re also passionate about helping them to grow a healthier, happier planet, ” said Steve Joyce, CEO of Tailored.

Joyce went on to explain that, unlike many other DTC pet food brands, its veterinarian-approved , tailored recipes do not require refrigeration, so there is no need to use dry ice or insulated packaging that could harm the environment to ensure the food is fresh. What ’s more, dry dog ​​food will generate less food packaging waste because it will be packaged in large, recyclable bags rather than individual cans or pouches.

Additionally , the brand continues its commitment to eliminating waste through its waste recovery partnership with TerraCycle , a global recycling leader dedicated to finding ways to recycle materials that are typically difficult to recycle.

Finally , in celebration of Earth Month, Tailored is also offering an exclusive limited-time promotion : first-time subscribers will receive 40% off their first three orders of personalized recipes for puppies when they use the code EARTH40 at checkout . In addition to the discount, new subscribers will also receive two free eco-friendly gifts, a collapsible food bowl and a reusable tote bag. This limited-time offer will be valid from April 12-13, 2021, while supplies last.

In addition to the above programs, Tailored will also include a 100% bamboo biodegradable food spoon with every initial order, and all printed materials will be made from recycled paper.

Nowadays, consumers are paying more and more attention to the social responsibility of brands. Sellers also need to enhance the social image of their stores and brands. They can incorporate environmental protection into all aspects of product raw material selection, production, transportation and recycling. At the same time, they should not forget to do a good job of brand marketing on environmental protection theme days such as World Earth Month, so as to win more customers' favor!

DTC Brands

Tailored

Environmental friendly