Empty building! A service provider in Shenzhen is suspected of running away, and the seller went to the door to defend his rights...

Some time ago, the revocation of more than 15,000 American business newspapers of a Shenzhen intellectual property company caused a stir in the industry. Tens of thousands of trademarks were in trouble, which was naturally a heavy blow to a large number of sellers. Their store operations may also be affected, and the subsequent development...

A service businessman in Shenzhen has left the building?

According to the seller, after the incident, some victimized sellers went to the service provider to ask for an explanation, but they did not expect that the company was already deserted. Although the office computers were still there, a notice of suspension of business was posted on the door.

As soon as the news of the revocation of 15,000 trademarks came out, the service provider disappeared, which led to speculation among sellers that perhaps all the people in the company had evacuated as soon as the news broke.

The incident happened a while ago, and the sellers involved are still waiting for the service provider to give a reasonable solution. According to the sellers involved, many sellers originally spent about 3,000 yuan to register a trademark . Although this amount does not seem to be much, the total amount of more than 15,000 trademarks is at least 45 million yuan, which is a considerable amount. Some sellers even believe that the service provider's practices can constitute fraud, and call on other sellers to collectively defend their rights. This matter cannot be left unresolved.

Many victimized sellers have started to form rights protection groups to find and discuss ways to protect their rights, and the rights protection team is growing. Some sellers said that although the victimized sellers have not stopped protecting their rights, at present, the development of the situation does not seem to be what the victimized sellers expected.

Some sellers said that although their trademarks were not among the 15,000 trademarks, the brand registration had been removed and there were no problems with their accounts. However, some sellers said that this might be related to Amazon’s internal policies. After all, Amazon has been making various moves this year...

Some sellers could not accept this, "So many people spoke out, and tens of millions of dollars were spent, but it didn't make any waves", "The road to rights protection is long, but we paid at least three or four thousand yuan in the first place. It took time and energy, but in the end we got nothing."

Exposed to be "cold treatment", sellers' rights protection is still continuing...

When registering the trademark, some sellers registered through the company's sales, and some sellers found the company through a secondary agent. Now, no matter which party the seller finds, the explanation given by the other party is unconvincing.

The seller involved said that the other party had indicated that they had commissioned a lawyer to handle the appeal and review, and that the management was already in internal negotiations on a solution, but that it would take 1-2 weeks to come up with a solution. They suggested that the seller find other agents and re-register, and that the company could send the lawyer's business card to the seller.

Regarding the company's handling method, sellers believe that the other party has no sincerity and the real purpose is just to delay time. At the same time, some sellers also raised questions: "Since the other party can recommend lawyers, it shows that the other party still has resources. The 'cold treatment' is just a way of not wanting to be responsible to us sellers."

The trademark has been revoked, and there is no explanation. The sellers are most concerned about whether the cancelled brand can be restored or whether the link will be removed. At the same time, some sellers said: "It doesn't matter if the money is not returned. Compared with this, I am more worried about whether there will be problems with the account. If there is a problem, what will happen to the hundreds of thousands of goods in the overseas warehouse?"

Sellers are constantly questioning and defending their rights. What is the current status of the company? Some sellers revealed that the company seems to be still accepting orders, and the current handling method is to delay time . It is possible that it will "evaporate" one day ...

The rights protection action is still ongoing, and the sellers continue to propose various ways of rights protection, such as calling the police after summing up the amount, visiting the company to negotiate, etc., in order to prevent this matter from being shelved.

In recent years, the cross-border e-commerce service market has indeed hidden many "pitfalls". Many service providers have adopted low-price strategies for their own interests to attract customers, and sellers' stores and accounts have been damaged to varying degrees. For sellers, they must be more vigilant when registering at a low price, and must not bring unpredictable risks to the store because of greed for small profits.

Hundreds of millions of dollars were wasted, and some sellers were innocently implicated

A seller did some calculations on the trademarks involved in this case: if there are 15,000 trademarks, and the application price of each trademark is 4,000 yuan, the amount of trademarks involved is as high as 600 million yuan , and this amount does not include the various costs incurred by some trademarks that have been put into use. According to preliminary estimates, at least 100 million US dollars are involved . However, the editor calculated that the amount involved in this case is only 60 million yuan.

The saying that when a city catches fire, the fish in the pond are affected is absolutely true. One seller said that his colleague had originally looked at the trademarks involved with the attitude of watching melons, and found that there were actually two or three of our company's trademarks among the 15,000 trademarks, but we were not looking for this intellectual property company at all, which was like being shot while lying down.

It is understood that the seller's company was affected because the lawyers and law firms used by the company were related to the intellectual property company, so they were investigated. This also serves as a warning to many sellers that it is a top priority to check whether their trademarks are among those being sanctioned as soon as possible, because service providers will not proactively inform whether there are any problems with the trademarks.

In fact, this trademark incident had already caused a stir in the circle as early as July this year . The intellectual property company involved responded to the email from the United States Trademark and Patent Office. Five months later, the United States Trademark and Patent Office made a heavy ruling and no longer gave the intellectual property company involved any opportunity for review.

As the saying goes, flies don't bite seamless eggs. The U.S. Trademark and Patent Office will not investigate and punish a company without reason.

After investigation, a seller found that the problems with the intellectual property company may have the following reasons: the same applicant filed a large number of trademark applications in a short period of time; the same agency saw a sudden surge in the number of applications; the company's trademark applications in the United States increased dramatically; and the company impersonated a practicing attorney in the United States and forged the attorney's signature.

When it comes to trademarks, many sellers think that this is just a simple agency and they only want a low price. As a result, many service providers implement a free or even ultra-low-price trademark model in order to "attract customers", ignoring the potential risks behind it and completely disregarding future development.

From the perspective of intellectual property companies, using low prices can quickly attract sellers and achieve results, but this will also lead to two situations: if the number of trademarks is too small, it will cause huge losses to the company; if the number of trademarks is too large, it will be easy to be targeted.

The cancellation of 15,000 trademarks represented by the intellectual property company is a good example. The low price and multiple trademarks may lead to the cancellation of all trademarks. Therefore, sellers need to pay attention to market conditions. When registering trademarks and patents, they can log in to the Trademark Office of the State Intellectual Property Office to check and choose an established intellectual property company. They can also ask trademark lawyers to show relevant practice certificates. They should be more cautious about service providers who offer super high prices or super low prices!

Service Provider

Run away

Seller