Former Anker employee "condescended" to switch to a small company

" When I was still in Ankh ... "

In the cross-border circle, Anker Innovations’ position as the “number one” is almost unshakable.

In the monthly top 100 sellers list of Amazon US released by Marketplace Pulse, AnkerDirect, a store under Anker Innovations, jumped to second place, once again verifying its position in the cross-border circle.

Therefore, for many workers, Anker has become the best choice for gilding their resumes. If they can successfully get the offer, their future career in cross-border related industries should be much smoother.

Of course, only the parties involved know the actual situation.

Current Anker employees are leaving for smaller companies

As the saying goes, people go up and water flows down, but sometimes life goes against one's will. Even employees who left Anker can only "condescend" to work for a small company when there are no good opportunities .

Xiao A is the operator of a cross-border e-commerce company in Shenzhen. Recently, their company has been very busy.

According to Xiao A, a new colleague joined the company recently. He was said to have worked at Anker before and was promoted to management level after joining. "How did he end up in a small company like ours?" Xiao A was puzzled.

In Xiao A's eyes, Anker is a leading company in the industry. Those who can get in should naturally be the leaders in the cross-border circle. They should either have excellent academic backgrounds or outstanding abilities. Isn't it a bit of a waste of talent for such people to come to such a small company?

But after a period of contact, Xiao A seems to understand the reason. "It is hard to evaluate the actual work ability of this so-called former Anker employee, and it does not conform to the stereotype of Anker employees."

"The most exaggerated thing is that this person would talk about his 'glorious past' in Anker from time to time, and he would always say 'When I was in Anker...'. My ears are almost callused from hearing it all the time." Xiao A complained.

There was a lot of discussion in the company about why this former Anker employee left Anker. Many people speculated that she was fired. After all, her ability was there and Anker was not stupid, but the actual situation was unknown.

Of course, these are just gossips that employees chat about after dinner. The case of this former Anker employee is just an individual case and does not represent the overall level of Anker employees.

In fact, many of the employees who left Anker are very capable. A former Anker employee said that after leaving Anker, he jumped to a larger company. Except for the self-introduction when he joined the company, he never mentioned that he had worked for Anker. "If you have strong enough abilities, you don't need to rely on the platform all the time." This former Anker employee concluded.

In addition to job-hopping, a group of Anker employees who left chose to start their own businesses and achieved quite good results, especially in the field of cross-border e-commerce, where they have natural advantages.

Former Anker executives start up business, with annual revenue of 1.4 billion

Some time ago, a smart lighting brand suddenly became a hot topic in the cross-border circle.

Public information shows that the lamp brand is called Govee, which was founded in 2017 and is affiliated with Shenzhen smart home giant Zhiyan Technology. It is worth noting that Zhiyan Technology's CEO Wu Wenlong was once the CTO of Anker Innovations and one of the founders of Anker Innovations.

Data shows that Govee has achieved a compound growth rate of over 300% for three consecutive years, and its annual sales in 2020 exceeded US$200 million, equivalent to over RMB 1.4 billion.

On Amazon, Govee has not only been on the BSR list of the lighting category many times, but is also the only lighting brand selected in the Prime Day North American best-selling list. It has created the Alexa smart LED light strip, which is the No. 1 global sales hit.

In addition to Govee, the laser cutting machine brand xtool also has an inseparable relationship with Anker. According to information, the founder, marketing director and person in charge of the company behind xtool all came from Anker Innovations.

In 2021, xtool developed and launched the xTool M1, the world's first cutting machine with integrated blade and laser cutting, which raised over 2.6 million US dollars on Kickstarter, ranking first in the platform's laser crowdfunding amount in 2021.

Among similar brands, xtool has long been at the top. On Amazon US, xtool's flagship model, the laser engraving xTool D1, has topped the category sales charts many times.

The ability to quickly capture the market in a short period of time is inseparable from the experience that the founder of xtool had accumulated in Anker in the early stage. An Anker employee once said: "Working in Anker is really painful, but it is also really growth."

Indeed, both Govee and xtool have now grown into leading brands in their respective fields. Anker has even invested in them as a shareholder, forming a virtuous cycle of strong alliances.

However, from an objective point of view, there is no need to deify Anker or the practitioners who came out of Anker. Those who can succeed are because they have accumulated enough experience in the early stage and have the courage to jump out of their comfort zone. More people actually fail, but they are not seen by the outside world.

Of course, the largest group should be the employees who silently dedicate themselves to their jobs. Their voices may not be heard at ordinary times, but working at Anker has a different meaning for them.

Some Anker employees’ opinions on the company

As the saying goes, there are a hundred Hamlets in the eyes of a hundred people. Some people think that working at Anker is great, while others hold the opposite view.

Earlier this year, an employee who resigned from Anker posted an article online, calling on netizens to avoid this company.

Judging from the content of his post, the main problem he pointed out was the factional struggle within the company, and he bluntly stated that it is important to take sides.

On a certain job search software, Anker's rating has always been low, and some people even list it as one of the four major pitfalls in the Shenzhen workplace.

However, from the perspective of industry insiders, this phenomenon is not an isolated case. Every company has its own corporate culture, especially large companies. When a company becomes large, corporate culture and values ​​need to be popularized to every employee.

The issue of taking sides is actually quite common in large companies. After all, leaders hope that their subordinates can be of the same mind as them.

But it is undeniable that as Anker is a leader in the industry, employees will definitely learn something after joining the company, and these experiences may be of great help to their subsequent development.

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