Nativex is a global mobile marketing platform under Mobvista. With the goal of improving advertisers' ROI and business growth, it provides a one-stop cross-media intelligent delivery tool XMP, professional localized creative materials, and influencer marketing services.
About Nativex
Nativex was formerly NativeX, a US mobile native advertising platform (company) founded in 2000. It was later acquired by Mobvista in March 2016. Under the group's strategy, it transformed into a performance-oriented mobile marketing platform, focusing on global mobile marketing business, helping mobile applications and brands gain more users and influence. In March 2020, Mobvista completed its brand upgrade and became a global business brand under the group.
Main Business
With the goal of improving advertisers' ROI and business growth, Nativex provides XMP, a one-stop cross-media intelligent delivery tool, professional localized creative materials, expert marketing services, and agency delivery services.
1. Global local advertising creative services
Nativex's TopWorks creative studio relies on 14 offices around the world, connecting hundreds of creative agencies and covering more than 30 countries and regions. Creative teams distributed around the world can output creative content that meets the characteristics of the target market based on local insights, including real-life short videos, brand TVCs, interactive videos, UE4 videos, VR videos and other types of advertising materials.
Under the global creative ecological network, TopWorks has established a SOP standard evaluation system based on global video advertising effect data to provide more accurate effect data support for creative implementation. In every link of serving advertisers, we continuously evaluate and optimize according to the visual aesthetics, animation effects, creative logic and other dimensions of the content. This SOP is applicable to creative content in different target markets to ensure the final effect.
2. Talent marketing services
Nativex helps advertisers maximize their talent resources and achieve real growth through in-depth research, data tracking, creative control and other links. At the same time, Nativex also has a large number of talent resources and advantageous media resources: it has established in-depth cooperative relationships with more than 100 mainstream MCNs in China, has a resource library of more than 40,000 independent KOL teams, is a Star Chart certified agent and an official partner of mainstream platforms such as WeChat, Bilibili, Kuaishou, and Weibo.
Main Products
1. XMP
XMP is a one-stop intelligent advertising platform that integrates major domestic and overseas media , programmatic advertising platforms, and third-party monitoring platforms . It supports cross-platform and cross-account management . From creative materials, batch delivery to data analysis, XMP intelligently takes over the entire delivery chain . It frees up 10 times the manpower , and the growth performance is immediately visible .
2. TopWorks
As an advertising creative studio, TopWorks connects hundreds of creative agencies around the world, covering more than 30 countries and regions, and has built a global creative resource ecosystem. With localized insights and massive data, TopWorks is able to produce world-class advertisements and turn every idea into real effect.
Development History
-In 2000, NativeX was founded in Suttle, Minnesota;
- In February 2016, in the latest global gaming influence rankings released by Appsflyer, a third-party mobile advertising data monitoring platform, NativeX ranked 16th on iOS and 24th on Android among more than 1,200 monitored advertising platforms;
-In March 2016, NativeX of the United States was acquired by Mobvista Technology;
- In February 2017, it was ranked by Singular as one of the top 20 mobile advertising platform ROI indexes in 2016, along with its parent company Mobvista;
-In January 2019, XPLORE CHINA was launched to help overseas application developers and publishers enter the Chinese market;
-In June 2019, we officially entered the South American market and opened an office in Sao Paulo, Brazil;
-In March 2020, Nativex was upgraded to become a global business brand under Mobvista;
-In August 2020, Nativex released the one-stop intelligent advertising platform XMP and established cooperation with more than 100 domestic and foreign customers;
-In September 2020, Nativex established TopWorks Creative Studio to bring advertisers the world's top creative insights and production resources;
-In December 2020, Nativex established cooperation with the global short video platform TikTok and joined the "TikTok Marketing Partner" program;
-In December 2020, Nativex won the "Most Influential Marketing Enterprise of the Year Award" of the Youding Award;
-In January 2021, Nativex won the "Best Technology Marketing Platform" award at the Jinrui Marketing Award hosted by iResearch Consulting;
-In March 2021, Nativex joined Twitter's official partner program.
