What is Amazon Influencer Program? Amazon Influencer Program Review, Features

Amazon Influencer Program is a social fan marketing program launched by Amazon in March 2017. It is similar to Amazon Affiliate, an affiliate marketing program. If the product is sold, the influencer can get a commission.

About the Amazon Influencer Program

Amazon's influencer program is mainly based on PC. Applicants need to provide their own Facebook, Instagram, YouTube and Twitter accounts to evaluate the social influence of relevant influencers. Amazon will consider multiple dimensions such as the number of fans, content quality, fan interaction, content relevance, etc. to select influencers. Once the review is passed, Amazon will provide the influencer with his own Shop page. All fans of the influencer can directly see the products recommended by the influencer on her page, and once a transaction is made, Amazon will pay the influencer a transaction commission. The influencer and Amazon have an exclusive cooperation relationship, and the influencer cannot promote for other platforms.

Application Steps

1. List your social media account URLs in Amazon’s Public Profile Page Settings.

2. Verify that your email address is correct in Amazon Account Settings.

3. Apply through this website and confirm your interest.

process

Influencers need to apply and be approved before they have the opportunity to join the Influencer Program. Amazon will reply to the approved influencers with a confirmation email and attach a unique URL, which the influencers can then share on their social media. When shoppers purchase a product through the link, the influencers will get paid.

What should Amazon sellers do?

First, find internet celebrities who match your products. People who have played social networking games must understand that internet celebrities are also classified into categories such as fashion, food, technology, etc. We need to find relevant internet celebrities and then build good relationships with them.

Second, if you have a new product online, you can also let influencers test your product on their channels to check the market for your new product, or display your product on the influencer’s Amazon Influencer Page. These are all feasible.

Third, the biggest benefit of influencer marketing is to shape your own brand image and brand awareness through influencers, or directly building your own influencer image is also a powerful tool for promotion.

The planned product should have the following characteristics

1. Novelty and creativity

Influencers are a special group, and every popular influencer must have his or her special side in order to attract fans. Therefore, if sellers want to find influencers to influence them, it is best to ensure that their products are unique and innovative, or at least have something outstanding, so that they can achieve the effect of 1+1>2. If their products are common and have nothing outstanding, even if influencers help with marketing, the response may not be too great.

2. Excellent quality

Celebrities rely on their fans to survive. If the products they recommend have quality problems of one kind or another, not only will the products not sell, but the celebrities will also be affected, or even become out of fashion. Therefore, it is very important to ensure the quality of the products. This is not only a responsibility to the celebrities, but also to one's own reputation.

3. Be timely and appropriate

Maybe some sellers will say that my product has no special features and is really common. What should I do? If this is the case, I think that in this case, we should try to make our products timely and appropriate. After all, no matter how popular the product is, there will always be market demand. Sellers can ask influencers to recommend clothes and greeting cards on Mother's Day, school bags during the back-to-school season, electronic products on Black Friday, Christmas socks on Christmas, swimsuits in summer, down jackets in winter, etc. In a word, we should do timely and appropriate marketing for different occasions and environments.

benefit

1. Have extra income

The purpose of joining the Amazon Influencer Program is, of course, to earn extra income. You can see the income earned through affiliate marketing in the Earnings Overview. Sharing your store page link on social platforms may bring in countless fan income. Fans can see the products you like, and you can interact and communicate on social platforms.

2. Convenient for promotion on social platforms

The influencer program allows you to quickly add a dedicated marketing page for your favorite products, and you can promote multiple products with one link. You can put the link to the marketing page in your Instagram and Twitter profile, in the About section of Facebook and YouTube, and introduce your page to your listeners on the Podcast.

3. Smoother shopping experience

After joining the program, you will get your own exclusive page where you can promote all the Amazon products you are interested in, and then share the link to your social platform. As a promoter of this program, you can quickly add all the products you like and create a list of best-selling products. You don’t have to spend a lot of time searching for links to individual products on the Amazon affiliate website. Then share it with fans on social platforms, making the shopping experience smoother, and influencers can quickly promote without having to create their own website.

4. Simple registration

It only takes a few minutes to create an account and pass the review (of course, it depends on the operation of your social account). After the review is passed, you can immediately add a product promotion page.

Differences from Amazon Affiliates Program

The key difference is exclusivity. Anyone can sign up to become an Amazon affiliate, which allows you to create links and shopping ads to use on your website or blog. When visitors click and buy products, affiliate marketers can earn commissions from those sales. However, influencers need to apply and be approved before they have the opportunity to join the Influencer program. Amazon will reply to the approved influencers with a confirmation email and a unique URL, which the influencers can then share on their social media. When shoppers purchase an item through the link, the influencers will get paid. In addition, the Amazon Influencer Program makes it easier for shoppers to browse products recommended by influencers. Because the marketing webpage is created by Amazon, the shopping experience is smoother and allows influencers to quickly market without creating their own website.