SHEIN launches 150+ industry belt docking and becomes the most popular shopping app

The latest ranking of the best shopping apps for consumer personalized experience released by market consulting firm PYMNTS shows that SHEIN has surpassed Nike, Amazon, IKEA, Walmart and others to become the most popular shopping app.   According to the latest news, SHEIN plans to launch 150+ industrial belt docking activities in 2025 , and comprehensively use the form of online + offline linkage to realize the integration of investment promotion and training, and education and teaching at home, to help industrial belt merchants across the country to go overseas and explore international markets, and help high-quality products and merchants go overseas with high quality.

It is reported that SHEIN has launched a number of investment promotion activities in March, including Guangzhou, Foshan, Zhongshan, Shantou, Jinhua, Wenzhou, Weifang, Heze, etc. Guangdong Province has become a demonstration province for the overseas expansion of SHEIN platform industrial belts. In 2024 alone , SHEIN platform has achieved full coverage of industrial belts in 21 prefecture-level cities in Guangdong.

According to preliminary statistics from the General Administration of Customs, in 2024, China's cross-border e-commerce imports and exports will reach 2.63 trillion yuan, 1 trillion yuan more than in 2020. The proportion of cross-border e-commerce in China's exports will increase by 0.8 percentage points year-on-year to 21.8%, and domestic brands will have countless fans overseas. Behind these achievements are the rich, complete and competitive industrial belt resources in China. Against this background, more and more traditional foreign trade companies are based on local characteristic industrial belts and continue to expand overseas markets through the "cross-border e-commerce + industrial belt" model.

In 2023 , after expanding its platform model, SHEIN took the lead in promoting the "cross-border e-commerce + industrial belt" model in cross-border e-commerce platforms and launched a plan to expand the national 500-city industrial belt overseas. SHEIN insiders revealed that in 2025 , SHEIN expects to drive more industrial belt merchants to engage in cross-border e-commerce through nearly 180 activities throughout the year, an increase of 20% over last year.

With the advantages of digital flexible supply chain and consumer orientation, SHEIN has become one of the most popular shopping apps. Recently, market consulting agency PYMNTS released a ranking of shopping apps with the best consumer personalized experience. SHEIN topped the list with strategic innovation and consumer-centric "on-demand model", becoming the most popular shopping app with the highest score of 92. Nike, AliExpress, and Amazon all scored over 85 points, ranking second to fourth. IKEA, Walmart, Costco, and H&M, which are known for their good customer service experience, are also among the top ten.

PYMNTS selected this list based on comprehensive factors such as shopping apps' ease of use, personalization, pricing, and customer engagement, indicating that the selected apps meet the ever-changing needs of consumers and provide them with a high-quality experience, measuring the advantages of major retailers in terms of user engagement, activity, and satisfaction.

PYMNTS believes that SHEIN has become the most popular shopping app by combining strategic innovation and consumer-centric strategies. With its innovative digital on-demand flexible supply chain model, SHEIN can provide consumers with rich, diverse and cost-effective fashion products while reducing waste at the source. This competitive advantage has driven the rapid development of the SHEIN brand. According to the latest data from Semrush, SHEIN is the world's most visited fashion apparel website in January 2025.

SHEIN continues to deepen its user service and experience, not only ranking among the top three shopping apps in the world for four consecutive years, but also becoming the most popular shopping app among consumers. As consumption develops in a more diversified and personalized direction, this will undoubtedly highlight SHEIN's long-term value such as brand reputation and consumer stickiness among consumers, especially young consumer groups.

PYMNTS also pointed out that as SHEIN expands its platform model based on its independent model, the entry of many third-party merchants and brands around the world will further enrich the product supply of the SHEIN platform, provide high-quality service experience, and expand the customer base.

It is worth mentioning that SHEIN, which excels in the digital on-demand flexible supply chain model, will also replicate and promote similar flexible supply chain methodologies among platform merchants when expanding other categories of merchants, helping more merchants in industrial belts to adapt to global consumption trends, accurately match market demand and supply, and enhance the comprehensive competitiveness of supply chains and products . In 2025 , SHEIN will also bring its own training to more industrial belts, provide on-site special training for industrial belts, and send lecturers, teams, and high-quality training and empowerment services to industrial belts to achieve the integration of investment promotion and training. At present, SHEIN has carried out many "going out" empowerment training in the Xingcheng swimwear industrial belt in Liaoning, the pajamas industrial belts in Shantou and Puning in Guangdong, and other places. In addition, in order to help more regional industrial belts to settle in conveniently, SHEIN will also conduct comprehensive linkage investment promotion in the form of online + offline.

At the same time, in recent years, SHEIN has continued to invest in its digital supply chain construction and technological innovation. According to recent media reports, SHEIN has continued to invest more than 10 billion yuan in China to build supply chain projects that integrate "green, intelligent, and automatic", including the Zhaoqing Xiyin Bay Area Smart Industrial Park, the Zhaoqing Xiyin Bay Area Western Smart Industrial Park, and the Guangzhou Xiyin Bay Area Supply Chain Project. With the construction and commissioning of these projects, they will provide more efficient support for the overseas expansion of national industrial belts, including Guangdong.

In addition to consolidating the infrastructure of the smart supply chain, SHEIN has also invested in deep technological innovation in all links of the industrial chain to further promote the lean, intelligent and green nature of the industrial chain. Recently, SHEIN and Transfar Chemical have joined forces to build a world-class textile printing and dyeing technology innovation center, focusing on the digitalization of printing and dyeing processing, green and low-carbon upgrades, and the research and development of new functional fabrics and ready-made clothing products, providing strong technical support for the development of the textile printing and dyeing industry. Not long ago, the innovative recycled polyester technology jointly developed by SHEIN and Donghua University, a leading university in the industry, achieved industry breakthroughs in economy and applicability of recycled fabrics, and is expected to promote the application of recycled polyester on a large scale.

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