The new product earned $2 million on the first day, and the dark horse in the track is running wildly

The red ocean field has spawned many dark horses in the sub-segments, old brand giants are scrambling to buy them, and Chinese brand myths are emerging one after another.

Hanyang Technology received another 200 million yuan in financing

Recently, super brand seller Shenzhen Hanyang Technology Co., Ltd. (hereinafter referred to as "Hanyang Technology") announced that it has completed a financing of 200 million yuan. This money will be used to improve the supply chain and mass production delivery level, increase R&D investment, and accelerate product optimization and iteration .

Every year, there are news reports about various snowstorm disasters in the United States. In the extremely cold winter, the snowfall in this area is extremely heavy. Data shows that about 70% of the U.S. population lives in snowy areas. In addition, nearly 40 states in the United States have clear snow removal regulations, and most of them also emphasize the timeliness of snow removal, such as clearing within 4 hours, otherwise there will be severe fines or even imprisonment.

NOAA data once pointed out that in the United States, the economic losses caused by blizzards exceed $1 billion each year .

Many European countries also have strict snow removal requirements.

Under this premise, garden snow-clearing robots have ushered in a wave of high demand, and Hanyang Technology has also seized the market opportunity.

In 2015, Hanyang Technology was established in Shenzhen, developing the market with snow-clearing robots and multi-functional garden robots, and also established the snow-clearing robot brand Snowbot.

In 2022, the multifunctional intelligent garden robot product Yarbo was launched , meeting more than 20 garden care needs of consumers, such as snow sweeping, grass mowing, and leaf cleaning. After that, it was launched on the crowdfunding platform Kickstarter, with the first round of crowdfunding reaching US$3.45 million, becoming the top 1 in the global consumer robot field .

In the same year , Hanyang Technology started its angel round of financing.

In 2023, at the CES , Hanyang Technology won 60,000 orders with its brand Yarbo, with a total order amount of over 100 million US dollars . In the same year, Hanyang Technology won three rounds of financing in one go, of which the Pre-A round alone raised over 100 million yuan.

In 2024, Yarbo launched full payment pre-sales on its independent site. One month after its launch, the number of locked orders exceeded 100 million yuan, and on the day of its official launch, it received orders exceeding 2 million US dollars. As of the end of last year, Yarbo's omni-channel sales had exceeded 6,000 units, with sales exceeding 25 million US dollars .

As the only company in the world that has commercialized consumer-grade snow-clearing robots and multi-functional garden robots, Hanyang Technology has focused on research and development and has obtained more than 400 patents in total. Among them , the growth rate of patents for snow-clearing tools ranks first in the world . With the purpose of " making garden life more interesting " , it has captured the hearts of consumers.

With the significant growth in market demand , Grand View Research has predicted that the global snowplow equipment market size will grow at a compound annual growth rate of 6.2% from 2023 to 2030. Among them, smart snowplow robots, as an emerging category, will grow much faster than traditional fuel snowplows, and their market share is expected to increase from 8% in 2023 to more than 25% in 2030 .

Taking advantage of this favorable wind, after six rounds of high-value financing, Hanyang Technology has undoubtedly become the startup with the highest cumulative financing amount in the courtyard track. Its partner Cao Limeng said in an interview with the media that after the new round of financing is invested in R&D and production capacity, this year's product sales are expected to increase 5 to 6 times compared with last year .

There are also reports that Hanyang Technology is currently simultaneously launching a Pre-IPO plan.

Siotop completes RMB 70 million A+ round of financing

Not long ago, Shenzhen Siotuo Technology Co., Ltd. ( hereinafter referred to as "Siotuo") , an underwater cleaning robot company, announced that it had completed a 70 million A+ round of financing. The investors were local industries and listed companies such as Jierong Shares. This round of financing will mainly be used for product production and stocking.

In October 2021, Siotuo was established . It focuses on underwater cleaning robots and has strong R&D capabilities . It is understood that Siotuo has developed three industry-leading robots within half a year and has been recognized by Amazon officials and investment institutions .

In 2023, the cross-border seller Gemtek also announced that it would invest 8.8 million yuan in Sioto . According to Gemtek's announcement, in 2022, Sioto 's annual revenue was only 4.829 million yuan, and its net loss reached 8.5558 million yuan. However, by the end of August in 2023 , its revenue had reached 106 million yuan, and its net profit was 9.0307 million yuan, turning losses into profits in less than a year .

Through e-commerce platforms such as Amazon and Temu, SEAUTO operates around the world under the brand SEAUTO . Its pool cleaning robots have been sold to overseas markets such as North America. Data shows that its global shipments have exceeded 100,000 units.

This is not the first swimming pool robot brand financing event this year.

As early as the beginning of the year, smart home giants Ecovacs and Dreame invested in different swimming pool robot brands respectively.

On January 16, Zhicheng Power (Suzhou) Technology Co., Ltd. (hereinafter referred to as " Zhicheng Power " ) won tens of millions of yuan of strategic financing from Ecovacs .

One month earlier than the establishment of SMOROBOT , Zhicheng Power has gradually opened up overseas markets with its brand SMOROBOT .

In 2022, SMOROBOT launched its first smart pool cleaning robot product, the Tank series, and achieved extremely high results on the crowdfunding platform Kickstarter . The final crowdfunding amount was 3815% of the initial target amount , which shows that the market response was enthusiastic.

In November of the same year , SMOROBOT ranked third in the "Industry and Science -> Robotics" category on Amazon's US monthly sales list.

Although there are only two series with more than ten models, SMOROBOT focuses on "quality rather than quantity", and its products almost cover the mid-to-high-end product price range in the European and American markets .

On January 13, Zhuichuang Ventures, a venture capital fund under Dreami, led the angel round of financing of tens of millions of yuan for Surge Future. Although it was only established a few months ago, Surge Future has already unveiled its wireless pool robot Z1 series and water surface cleaning robot J1 at this year's CES . It also stated that the products it has developed will be launched to the market in the first half of this year.

As a core category of smart cleaning equipment, the market size of swimming pool robots continues to rise with the increase in global swimming pool ownership and the explosion of intelligent demand in recent years.

Grand View Research has predicted that the global pool cleaning equipment market size will grow at a compound annual growth rate of 9.4% from 2023 to 2030 .

In addition, the American Pool and Spa Association mentioned in 2022 that the United States already has more than 10.5 million private swimming pools. Under this premise, North America has become the world's largest market for pool cleaning equipment , accounting for 42% of the global total demand .

Data from the European Statistical Office in 2023 also pointed out that due to the warm climate and developed vacation industry in southern European countries such as France, Spain and Italy, the number of home swimming pools exceeds 4 million, accounting for 28% of global demand .

In addition, the Australian market has the fastest growth rate, with more than 1.3 million private swimming pools , so the market size of pool cleaning equipment in 2022 increased by 21% year-on - year .

Whether it is a private pool or a commercial pool, it is certain that the penetration rate of swimming pool robots is doubling. Overseas, labor costs continue to rise, and the U.S. Bureau of Labor Statistics said that robots can save 80% of labor costs.

As the global technological wave surges, the field of smart courtyards is undergoing earth-shaking changes , and Chinese brands are constantly occupying the global market.

New arrivals

Dark Horse

Hot Sale