Amazon launches new verification method? Sellers who do not meet the requirements will be banned from selling

Recently, the pace of Amazon's video verification has accelerated. Some sellers said that their investment managers told them that the platform will begin comprehensive video verification in March; other sellers received email notifications requiring phone number verification, a verification method that many sellers have never heard of; starting yesterday, some sellers encountered credit card expiration, and a solution has appeared.

Sellers receive phone number verification emails, and will be banned from selling if they do not match

After the beginning of the year, some Amazon accounts triggered video verification, including new accounts registered just last year and old accounts that have been selling for a long time. Amazon reminds sellers who receive video verification emails to make a video appointment within 7 days, otherwise the identity review will fail and their seller accounts will not be able to sell on Amazon.

One seller said that he felt helpless because he still failed the first-round video verification with his own information; another seller said that he was worried because the video time he had already scheduled was postponed. During this period, a seller said that a business manager told him that the platform will start comprehensive video verification in March, and sellers need to be prepared.

In addition to postcards, videos and other verification methods, Amazon seems to have introduced a new verification method - verification of the last 4 digits of the phone number. Last week, a seller received this email:

“We noticed activity on your Amazon account that prompted us to review your security settings. As a result, we are reviewing your Amazon.com seller account.

First, please send us a confirmation email with the last 4 digits of your primary phone number . Once we have received and are able to verify your data, we will send you an email with instructions on how to complete the review process.

What happens now? Failure to comply with our safety measures will result in the loss of your ability to sell on Amazon.com.”

The seller was panicked by the email and asked some senior sellers about the purpose of the email. However, the sellers said they had never heard of this verification method and suggested that they check the email suffix to identify the authenticity or open a case to consult customer service to prevent this from being a phishing email. Have you received this kind of verification email?

Amazon has always attached great importance to the authenticity and security of account information. In the past two days, many sellers failed to log into the backend and were prompted that "credit card is invalid."

Some sellers have encountered credit card invalidation, here is the solution

Yesterday, a seller found that he could not access the backend suddenly, and was prompted that the credit card was invalid - "You must update your existing credit card information or add a new credit card before you can use the seller account normally."

But he had used the credit card for several years before and there had never been any problems. What happened?

Sellers on the sidelines offered various suggestions, such as "rebind" and "credit card expiration date". One seller gave several suggestions: 1. Unbind and rebind; 2. Check if it is a foreign currency card. If it does not have the UnionPay logo, it will be restricted; 3. Have you changed your phone? The APP may need new hardware authorization; 4. Call the bank to ask if it is restricted; 5. The credit card may have expired and you need to get a new one.

Even if they encounter a situation where a credit card is invalid, sellers have different solutions.

Some sellers said that they encountered the same problem a few days ago and they just re-bound the original card. Some sellers said that changing the card and re-binding did not work, but they just changed to a credit card from another bank. Some sellers asked customer service about this:

The repair suggestions given by the other party are:

1. Replace a new credit card (no requirement for a new credit card);

2. After 2 hours of adding the new credit card, replace it with the old card, which is the credit card the seller wanted to add at the beginning.

He also said that the above operations have been verified by engineers to be basically effective , and sellers can try this method. Many sellers also said that "it is effective after personal testing."

But this method is not a panacea. Some sellers said that there are basically no problems with credit cards. The most reliable way is to change to a new single-currency credit card. Single-currency Visa is recommended . The ultimate solution is to always have a new credit card. Sellers can refer to this.

The follow-up selling software caused tragedy, and a group of sellers had their accounts blocked

Credit card and verification issues have caused sellers to worry, and new problems have emerged one after another.

Recently, a seller revealed that there was a problem with the anti-copycat software, and a number of seller accounts were ruthlessly blocked, and some accounts were difficult to appeal back. Such problems have occurred before, and the latest wave is more severe.

One seller in the industry directly warned his peers: “Be careful when using copycat software. We have seen tragedies. Once Amazon has judged your account, it is very difficult to recover it.”

When malicious follow-selling becomes rampant, some sellers will use software to catch follow-selling. The sellers are supposed to protect their own interests, but they are caught off guard by the platform's punishment. Amazon sent an email to the affected sellers, which roughly stated that the seller's behavior violated Amazon's Seller Code of Conduct and maliciously attacked fellow sellers.

Amazon said that all sellers should abide by the platform's sales policies and seller code of conduct, and must not attempt to damage other people's products and ratings. If such behavior occurs, the account may be deactivated.

What makes sellers panic is that after the account is blocked, the funds in the account are also frozen. If the account cannot be saved, the funds in the account may also be in danger.

Investigating the reasons for the account closure, an insider said that the sellers who were blocked for using the software to catch copycat sellers used the method of buying out the stock of their peers during the process. When their peers were attacked, they would fight back in the same way. This method of buying out the stock is very harmful and is also an act that violates Amazon's seller guidelines, so it is judged as malicious by the platform. Whether you attack others or are attacked by others, you may be judged by the platform. After being judged, the account is at risk of being permanently blocked.

As an Amazon seller, be careful with this malicious operation. You may retaliate against your competitors, but you will eventually be punished. It is better to report follow-selling through formal channels.

When their accounts are blocked and some sellers are unable to deal with the situation, they will think of seeking help from industry service providers. In response to this situation, some service providers say that this violation of the code of conduct is currently the most serious, with a small chance of passing and great difficulty in passing , so some service providers are simply unwilling to accept such orders.

However, some of the affected sellers have successfully appealed through some methods . According to the introduction of experienced sellers, if you need to appeal because of this matter, you must pay attention to your attitude. Sincerely admitting your mistakes is definitely the first step. The next step is to do your own defense: first, effectively monitor the follow-selling, understand the situation and deal with it in time; second, send emails to communicate with the follow-selling; third, use the transparency plan, Amazon will protect the product to a certain extent.

Amazon, verification, ban