Amazon wins Retail Week's 2021 Consumer Choice Award

Amazon's customer service-centric service principle is a key factor in its success in gaining the favor of consumers. However, it is also because of Amazon's strong tolerance of consumers that some consumers have engaged in "fleecing" behavior, which has also made many sellers miserable.

But customer service is one of the four core principles that guide Amazon in fulfilling its mission. According to Amazon, this means that they always start with the customer and improve themselves through continuous reform based on the real needs of the customer.

Customer service is the first of Amazon's leadership principles, and this principle directly defines their work culture. Whether discussing new projects or solving some problems , they base their work on this leadership principle every day . In this way, customer service is the center of their ambition to continuously improve the customer experience , making customer satisfaction higher and higher, the number of Prime members is increasing, and the platform is becoming more and more popular with consumers. In today's increasingly rising e-commerce platforms, Amazon can still maintain its first place.

This year, Amazon has ranked first in Opinium's Most Connected Brands Index for the fourth consecutive year, and they were previously named "Best Online Retailer" for 2019 in the TechRadar Mobile Choice Consumer Awards.

Amazon was also named the UK’s most popular employer for 2019 by LinkedIn and Glassdoor, highlighting their belief that employee satisfaction has a direct impact on customer experience.

Amazon said they are proud that their dedication to their loyal and engaged customer base has been demonstrated by winning this year's Consumer Choice Award.

In addition to reflecting Amazon's high customer satisfaction, the award also reflects that the traffic on the Amazon platform will continue to grow. However, how to accurately grab the traffic that is useful to them and bring corresponding benefits has always been a headache for many Chinese sellers. For sellers, is the increasingly inward-looking Amazon platform still the preferred platform for cross-border e-commerce? This is a question worth thinking about.

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Cross-border platform