Subsidizing new products with huge sums of money! AliExpress accelerates its entry into the apparel market

AliExpress's apparel category is actively recruiting investors in many places across the country , and its welfare policies continue to increase! The latest recruitment information shows that AliExpress has once again launched a real money subsidy plan: as long as you release new clothing products that meet the requirements, you can enjoy a subsidy of up to US$5 per order, and the more you post, the more you get.

According to AliExpress's investment promotion information, in order to help women's clothing merchants quickly complete the incubation and promotion of new products, AliExpress will provide subsidies according to the level of new products : if it is a new and trending product on the platform, it will enjoy 4-10 times the super traffic blessing, and at the same time have price advantages, and can also enjoy a subsidy of up to US$5 per order ; if it is a hot-selling product that is not a new model on the platform, it will also enjoy 4 times the traffic blessing.

( One picture to understand AliExpress's women's clothing incentive plan: new product subsidies + traffic guarantee)

In February this year , AliExpress launched a large-scale clothing investment promotion , with the main target of cross-border clothing sales and source factories, which is said to be the "largest investment and greatest determination" in the clothing supply upgrade. At present, AliExpress's new women's clothing channel Viva has been launched on the homepage, and merchants can enjoy a series of incentive policies, including: large subsidies directly reduced by the platform, exclusive channel resources, deterministic traffic support inside and outside the station, the highest increase in investment in history, and 1-on-1 exclusive docking with shop assistants.

( Screenshot of AliExpress's clothing category investment promotion circulating online )

It is reported that AliExpress will continue to increase its investment in clothing categories and hold more clothing investment fairs, covering multiple clothing industry belts in the north and south of the country, including Yiwu, Qingdao, Guangzhou, Changshu, Quanzhou, Huludao, Shangrao, Beijing, Dongguan, etc.

Some senior people in the cross-border circle pointed out that under the trend of the hosting model, the "Four Little Dragons Going Overseas" are actively embracing source factories and industrial belts to further improve the efficiency of supply chain organization. AliExpress's move also brings new opportunities for women's clothing merchants.

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