Looking at the future product selection direction of the US market from the consumption trends in the post-epidemic era

According to Jungle Scout's latest consumer trend report, 55% of American consumers said they will "treat themselves" in 2022 to make up for the fun missed due to the epidemic. With consumers' optimistic attitude, industries such as travel, clothing, personal care and entertainment will usher in development next year.

So, what will American consumers buy, where will they shop, and how will they shop in 2022? This report provides consumption and development trends of the U.S. retail industry in the post-epidemic era.

Retail categories to watch in 2022

In order to work better and reward themselves properly in 2022, American consumers will prefer to shop online in the following categories.

Travel products: After working from home for several months, consumers will increase their spending on travel products such as suitcases, mobile power supplies, and portable toiletries. At the same time, there is also a certain market for necessities during the epidemic, such as vaccine card protectors and camping equipment.

Personal care: As people seek ways to relax during the pandemic, the personal care industry has flourished. Brands have also developed thousands of new products to meet people's needs for skin care, beauty, and even meditation.

Consumers have formed self-care habits that have expanded to areas such as sleep, fitness and nutrition, and products in these categories will be in high demand in the future.

Clothing : As Americans spend more time outdoors, spending on clothing will also increase, especially clothing related to formal occasions, nightlife and fitness.

At the same time, many consumers said they don’t buy clothes often, buy clothes on sale, and care about whether clothes have an impact on the environment. More than a third said they prefer to buy second-hand clothes.

However, there is also a group of fashionistas who only wear "trendy" clothes, never wear the same thing twice, and often buy luxury clothes.

Luxury goods: Driven by the idea of ​​" treating yourself ", one in five Americans have already paid full price for a lavish holiday gift this year.

Home Decor, Appliances, and More: Retailers can find more business opportunities in categories related to new home renovations, work-related categories: home decor and furniture, kitchen and home appliances, home office furniture, and electronics.

As the new year approaches, consumers are looking for ways to relax, entertain themselves and spend quality time with family. Whether they choose to treat themselves or spend wisely, retailers can expect to see increased revenue in related categories next year.

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