E-net completes angel financing, plans to expand overseas brands and incubate new businesses

After growing with the industry for 14 years and becoming the top media for cross-border e-commerce, Ennet has unlocked a new identity.

In 2011, when domestic cross-border e-commerce was still in its infancy, Enen established the largest seller community during the period of independent e-commerce overseas expansion. In October of the same year, the community grew into the overseas marketing BBS Enen Community. In 2014, Enen began to develop WeChat public accounts, information platforms, etc. At present, Enen.com has created a full range of new media matrix, with an average daily total traffic of more than 400,000 on channels such as public accounts, video accounts, Douyin accounts, and Enen.com.

According to third-party data, in the cross-border e-commerce media industry, the Yien public account has won the first place in terms of the number of active fans and the average number of headline readings, and has been included in the daily recommendation list of WeChat for enterprises, with a leading position in the industry. Yien.com provides the industry with rich and timely overseas information, fulfilling its media mission.

The company has been recognized by the industry and favored by capital. After careful consideration, Yien started capitalization operations and completed angel round financing in 2023.

As China's cross-border e-commerce is advancing at a rapid pace, Enen began to think: How to use its own advantages to provide more services to sellers?

In the past two years, the globalization process of domestic enterprises has accelerated. Through research, Entech has learned that some traditional domestic enterprises are eager to start overseas business and expand their market share, but due to their limited understanding of the overseas e-commerce environment and consumer habits, it is difficult to quickly formulate and implement effective overseas plans.

E-En has been deeply involved in cross-border e-commerce for many years and has formed a comprehensive and profound understanding of the industry. During this period, the company has provided market and marketing services to many world Internet giants such as Google, Meta, Microsoft Bing, Alibaba, TikTok, etc., and has accumulated rich experience and resources in e-commerce overseas expansion. We realize that we can activate our own second-party genes and provide solutions for enterprises to go overseas.

In the second half of 2023, we began to develop the brand overseas incubation business - Yien Overseas. The core team members are senior executives from leading cross-border companies such as Zaful and Xike. This project is mainly aimed at domestic companies with global e-commerce layout needs, such as consumer brands, technology brands, fashion brands, industrial brands, and cross-border platform head sellers with independent station operation and overseas marketing needs.

The core team of Enen are experts who have been involved in cross-border e-commerce market research for more than ten years. They are able to eliminate the pain points of companies' unprofessional overseas market analysis, imperfect operating system, and inaccurate brand positioning. From industry analysis, user research to optimization suggestions and launch strategy formulation, they can tailor the entire overseas brand plan for companies and implement it on the ground, supporting companies in their pursuit of a global layout.

In order to help more companies realize their global e-commerce layout, E-En Overseas will continue to absorb talents in the overseas field to engage in Facebook advertising, Google advertising & SEO, YouTube & TikTok influencer operations, overseas marketing video materials & visuals, project managers, business customer service and other work to continuously improve the team's combat effectiveness.

The era of globalization of Chinese brands has arrived. With the experience and talent advantages accumulated from 14 years of cross-border marketing, Enen will help traditional consumer brands and technology brands reduce the cost of trial and error in global layout and explore digitalization overseas with ease; and provide new opportunities for sellers on cross-border e-commerce platforms to help them achieve "selling globally" at low cost.

The road to going overseas is long but also bright. We look forward to helping more Chinese brands go overseas!