No fake orders for 3 years but suddenly blocked? A wave of sellers received warnings...

As November approaches , the countdown to the peak season has begun. Some sellers have reported an increase in orders in recent days, as if they have seen hope for the peak season. However, according to the feedback from most sellers, the order volume for this peak season is still not ideal. Compared with the dismal order volume, what makes some sellers even more upset is the sudden warning letter...

An old account that has not been updated for 3 years was directly blocked. Has the alarm bell before the peak season sounded?

"The orders I placed during Double Eleven are more than the orders I received on Amazon!" lamented an Amazon seller, adding that his store seemed to be under a "curse". There was no peak season atmosphere at all during the peak season, and it was not an exaggeration to describe it as "spending more than making ends meet".

What makes many sellers feel helpless is not only the disappointing order volume, but also the hail of account suspension letters and warning letters. Some sellers even said that some old accounts that have not had any fake orders for a long time were not spared.

Recently, a seller reported that several ASINs of an old account of his were checked. He had not received any warnings before, but this time he received an email notification directly from Amazon :

" Your Amazon.cn seller account has been deactivated and your products have been removed from our site.

Funds in your account may be frozen for 90 days or longer. Amazon may withhold payments if we determine that your account is selling knockoff or counterfeit or prohibited items, or engaging in deceptive or other illegal or abusive activity.

You have engaged in manipulative behavior regarding customer reviews for your products. "

The seller said that he had been in the business for four or five years and had always been selling products from his own factory. He also attached great importance to evaluation and risk control. He had only faked a dozen of the more than 2,000 orders, which was a very small amount. The key point was that the last time he faked orders was nearly a year ago. He really couldn't understand why he was caught again now.

There are many sellers who have the same experience as this seller. Some sellers said that the two links were suddenly removed for no apparent reason, and they had not faked orders for more than a year . Some sellers said that their accounts, which had not faked orders for nearly three years, were also caught, and Amazon called them . Some sellers even said that they received email notifications for accounts they had never faked orders once ...

More and more sellers have received email notifications, and many sellers have begun to doubt the authenticity of the emails. Some sellers speculate that it does not seem to be a misjudgment by Amazon at present, but perhaps it is a wave of "revenge" before Amazon's peak season, and any account with even a little "criminal record" will not be able to escape.

Since the account blocking wave broke out, sellers have truly witnessed the platform’s efforts to rectify the situation, and many sellers dare not continue to “operate” for fear of getting into trouble.

But in fact, "settling accounts after the event" is Amazon's consistent style. Although some sellers with "criminal records" have temporarily stopped their actions, as long as the account has had violations before, it means that a "mine" has been buried and they may be included in Amazon's target queue for rectification at any time.

I believe that all sellers are clear about the operating rules of the Amazon platform. Especially when the peak season comes, sellers must abide by the platform rules, not cross the red line, operate in compliance, and ensuring store safety is an important prerequisite for booming orders during the peak season.

A store with a turnover of 2 million US dollars was closed , and the seller’s dream of getting rich was shattered

Many people outside the circle seem to have a beautiful imagination about Amazon: "As long as I invest money to enter Amazon, I can become rich." But many people also ignore a very realistic problem, that is, product research and development.

Many sellers believe that fake orders can be quickly placed and any product can be promoted, so they choose to violate Amazon platform policies and abandon compliant order placement methods. As a result, many fake order sellers’ accounts have been closed by Amazon. But at the same time, they also neglect product development and quality control.

A seller revealed that his account with a turnover of 2 million U.S. dollars in two months was directly closed due to false orders. The large amount of FBA backlog could not be converted into cash, and he finally chose to close down due to debt.

On the surface, fake orders are quick and easy to make money; but from a deeper perspective, in the later stages of fake orders, sellers will face a large number of negative reviews and product returns . In comparison, it is obvious which is more important.

"The life cycle of a listing is less than 3 months, and the money earned is not enough to cover the investment cost of fake orders." This is the reality faced by many fake order sellers. On the contrary, if the seller puts the fake order cost of more than 300,000 per month into research and development, it seems to be a different picture for the long-term development of the store.

Under Amazon’s “bloodbath”, many sellers who were addicted to fake orders were forced to close down due to debt, ending their careers as Amazon sellers. However, there were also sellers who blatantly faked orders and were still alive, and many people watched them and exclaimed that they were really amazing!

On October 7, a listing on Amazon attracted a lot of attention from sellers. The main reason for the attention was that the reviews under the listing were all posted on the same day; 100 5-star ratings; direct reviews on September 8 were still there on October 7.

Many sellers have lamented, "I'm so envious. It's so obvious that they're fake orders, but they're still alive. The direct reviews are awesome. I need a dozen service providers like them." At the same time, many sellers are quietly counting their thoughts and waiting to see when all the reviews will be taken away by Amazon.

As expected, the sighing scene did not last long. One seller said that when he opened the listing again in early November, he found that there were only 4 comments at the bottom. "The reality is that Amazon's rectification is never late, it's just a matter of time." One seller lamented.

“Even after the most stringent rectification, there are still sellers who cross the platform’s red line and refuse to let go. Does it mean they can’t do business on Amazon without fake orders?” An industry insider raised this question.

In fact, in today's cross-border circle, the original "black hat" approach no longer works. If sellers want to become bigger and stronger, increasing product research and development is undoubtedly an important part. After the wave of self-banning, many big sellers have realized the importance of product research and development and have begun a self-help model. Well-known big sellers such as Anker Innovations, Leckey Holdings, Giant Star Technology, and Gemtech have all revealed in their financial reports that they will increase investment in research and development.

Of course, the more important part is compliance operation. For sellers, compared with sellers who make fake orders and have their accounts and brands blocked, and sellers who are serious about their products and maintain continuous growth, more sellers still choose the latter, digging deep into categories, operating meticulously and in compliance, and quietly being a good Amazon seller.

Amazon

Peak Season

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