The Patonson account has not come back yet, and another top selling account is dead

Amazon has been in a state of turmoil lately. The day before the May Day holiday, Patonson’s Amazon account had an error, and almost all of the products in the Mpow brand store were unavailable for sale, and have not been restored to date. This morning, sellers discovered that another top-selling account also had a problem, and the group immediately went wild.

After Paton, another big seller account has problems

The day before May Day, Paton was suddenly reported to have problems with its Amazon account. Almost all of its headphones, car chargers, and other products in its Amazon Mpow store, as well as headphones, eye masks, and other products in the UK site became unsaleable, and as of this morning, they had not been restored.

The sellers were worried for Paton: Mpow’s store has been closed for so long and it has not come back yet. It is difficult to save itself by selling heavily. The risk of doing business on Amazon is still quite high.

While sellers were closely following the situation of the Mpow store, this morning a seller discovered that another top-selling account in Shenzhen had problems:

Currently, in this big-selling store on Amazon, many products such as earphones, power banks, chargers, data cables, driving recorders, lenses, etc. are shown as not for sale. For those that are not shown as not for sale, clicking on the product will only display a dog-changing page.

As of the time of posting, there was news in the industry that the seller handled the matter quickly and the store has returned to normal, but after checking, the editor found that this was not true. Currently, the products in his store are still not available for sale or have been disabled.

On Amazon UK, the headphones, keyboards, mice and other products in the seller’s brand store are all shown as unavailable for sale. Some products are displayed as normal, but when you click on the product details page, Amazon displays “The URL entered is not a valid page on our website.”

One seller analyzed that the products were removed from shelves on a large scale, and the seller's situation might be more serious than Mpow's. The seller is preparing for an A-share listing, so will this news have a certain impact on it?

At the same time, sellers began to get restless: Is Amazon starting to clean up? Several top sellers have been punished one after another. Is the platform going to strictly control the operations of Chinese sellers? When will this hanging sword fall on ordinary sellers?

In the previous Patonson incident, there were rumors that the platform punished them for fake orders and traffic diversion. Fake orders have always been severely cracked down by Amazon. Once the platform settles the accounts, all historical problems will be exposed. Sellers will be warned at the least and their accounts will be lost at the worst. Safety issues are above all else. No matter what kind of non-compliant operations, sellers must be alert to the possibility of being liquidated by the platform and act with caution.

In addition to big sellers, small and medium-sized sellers have also been troubled by address verification issues recently.

Just completed the address verification, a large number of sellers received verification emails

During the May Day holiday, Amazon sent out a wave of address verification emails, sparking heated discussions among sellers. As expected, holidays are not peaceful. The verification affected a wide range of sellers, and some sellers joked: Amazon's universal address verification is here!

After May Day, some sellers who had just completed address verification became uneasy again. Just yesterday, they received another address verification email from Amazon.

Sellers are dumping the pot again:

“——The address verification was completed a few days ago, and today the same store received another address verification email;

——I filled in the address yesterday, the postcard was just sent out in the afternoon, and I received another email in the evening for verification;

——Duplicate received;

——Verified, received twice;

——Is Amazon crazy? Verify that the input is correct, and verify again;

—sent three emails.”

Most of the sellers who received verification this time had just completed address verification, but received another email. Many sellers received emails three times. Some sellers questioned whether Amazon had a system problem. What is the point of asking sellers to verify repeatedly?

However, experienced sellers said that although they received the verification email this time, there was no red mark in the backend, so there is no need to panic. As long as there is no red mark, there is no problem. Sellers who have passed the address verification can ignore it for now. Amazon may be sending a mass email to remind other sellers to verify.

Sellers who have completed address verification can now prepare for the upcoming Member Day promotion.

Amazon Prime Day will be held in June , and the list of hot products in the first quarter is released

Last year, due to the COVID-19 pandemic, Amazon was forced to postpone its "Prime Day" event until mid-October. However, this year's "Prime Day" should be advanced.

Amazon said that this year's "Prime Day" promotion will continue to be held in countries such as the United States, Britain, Germany, France, Spain and China, and will be held in advance in June.

Typically, Prime Day is held in July, but Amazon now thinks it might be better for all parties if it moves the event to June, when many people are away on vacation.

"Prime Day" is held in advance. Are sellers ready for a surge in orders? In fact, a surge in orders is also related to the products sold. Which products are hot-selling on Amazon? Profitero's latest data shows people's purchases on Amazon. The data covers multiple categories, including the top 10 products in beauty, clothing, home and other categories .

Although growth in some health and fitness products has slowed in the wake of the pandemic , Amazon's leisure sports products remain strong .

Sarah Hofstetter, president of Profitero, said: "In 2021, sports and leisure will remain the best-selling product, and upgraded coffee experience and high-quality bedding will further improve this nested thinking. " People's thinking logic is simple. I want to spend more time at home, so I must ensure comfort when staying at home.

Here are the most popular products on Amazon Prime during the first quarter, broken down by category :

1. Beauty

Essence Mascara

Acne patch treatment

cleasing milk

Vitamin C Serum

Revlon hairbrush

Maybelline concealer

Olaplex Repair Treatment

Neutrogena Makeup Remover Wipes

Maybelline Mascara

Nizara Shampoo

2. Clothing

Polar Fleece Sweatshirt

Men's T-shirts

Boxer briefs

Women's Sports Bra

Women's Jogging Pants

Women's Skinny Jeans

Men's Pocket T-Shirt

Polar Fleece Hoodie

High waist leggings

Men's knitted beanie

3. Food and Beverages

Sparkling Ice Black Cherry Sparkling Water

Frito-Lay Party Pack

Instant oatmeal

Fruit sweeteners

Nespresso capsules

Starbucks K Cup

McAfee K Cup

Celsius Green Tea Fitness Drink

The Original Donut Shop K-Cup

Health capsules

4. Home and Kitchen

Gel Pillow

Bed sheet set

Shower Curtain Lining

Double mattress protector

Bedding pillows

Bamboo set

Digital Kitchen Scale

Classic Shaker Bottle

Milk frother

Foam Premium Pillowcase

5. Small appliances

Mini Instant Pot Electric Pressure Cooker

Milk products

Magic Bullet Blender

Coffee grinder

Immersion blender

Instant Vortex Air Fryer

Electric mixer

Nutrition Bomb

Coffee machine

Personal Blender

“Member’s Day” is coming next month, sellers with active accounts should rush to sell their products!

Amazon, top sellers, accounts