E-commerce subscription services are booming, with sales expected to reach $27.67 billion this year

During the pandemic, the home has become a new place for work, study, and entertainment. In this new normal , the e-commerce sector has ushered in a series of new demands, including the demand for monthly supplies of pet supplies, household necessities , and health products . At the same time, consumers have been looking for safe and reliable ways to purchase these products.

In this context, many consumers are turning to e-commerce subscription services . According to eMarketer, subscription commerce sales grew 41% in 2020, and the market is expected to reach $27.67 billion this year. In addition, data from Digital Commerce 360 ​​shows that consumers have the greatest demand for subscriptions for pet supplies, household goods, and beauty products .

Families with pets go to great lengths to ensure their furry friends are well taken care of . For many, online subscriptions are a reliable and convenient way to buy regular supplies like cat litter or dog food . With subscription services, consumers don't need to stock up on large quantities of pet supplies at home. It is reported that in 2020, online merchants' pet supply subscriptions increased by 340% year-on-year.

As consumers spend more time at home , subscriptions for home products are soaring. From everyday items like hand sanitizer or disinfecting wipes to items that increase home comfort , like candles , subscriptions have become a safe and convenient way to shop. According to Digital Commerce 360 , the number of subscriptions for home products increased 288% in 2020 compared to 2019 .

As consumers pursue beauty and health in their home life, beauty and health products are becoming more and more popular. Sales of a range of beauty products , from cleansing to facial masks, have increased. Beauty merchants also saw a 117% increase in subscriptions in 2020 over the previous year .

Due to the flexibility and controllability of subscription services, this new way of purchasing is becoming more and more popular among consumers. Through subscription services, goods can be delivered at a regular pace, and orders can be easily suspended. In addition, it is very convenient to modify the delivery date of the order .

In 2021, consumers still want to meet their shopping needs through subscription services. It is predicted that the market for subscription services will reach 27.67 billion US dollars this year . Subscription services also create opportunities to increase customer loyalty and maintain continued sales growth . Sellers should learn more about relevant information and seize opportunities.

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