Sellers receive over 1,000 orders per day, and this channel continues to be popular...

In recent years, cross-border e-commerce has developed rapidly. In 2021, cross-border e-commerce has become popular at a lightning speed. With capital giants from all sides and a large number of ordinary newbies flocking to the cross-border circle, the sense of crisis among platform sellers has once again intensified.

As the blue ocean market is rapidly becoming increasingly popular, it is time for sellers to adjust their business strategies and enhance their capabilities to cope with greater storms.

The internal competition is getting more serious, and cross-border sellers are worried

2021 is not even halfway through, and many platform sellers have already been unable to withstand the severe pressure from the internal and external environment, and similar voices are everywhere ↓↓↓

Internal competition is becoming more and more serious, and it’s easy to fall behind if you’re not careful !

There are so many people entering the cross-border market this year that I am so anxious that I can’t sleep.

I don't know what's going on in this industry. At least hundreds of competitors have entered the market since the beginning of the year . I have a link that has always been in the top 5 in the industry , but after it ran out of stock, it dropped to the top 80 ...

As a cross-border e-commerce practitioner, you must have more or less thought about this: What is the future development direction of this industry ? Where is my future ?

With over 1,000 orders per day , independent website sellers are very popular

Sellers who are severely tortured by reality either leave the market in dismay or make a brilliant turn. As the e-commerce industry continues to develop in depth around the world, brand sellers become stronger through repeated baptisms of reality. And in terms of shopping habits in the European and American markets, when they shop, they not only pay attention to product quality, but also pay great attention to the qualifications of the company and the brand aesthetics , which makes the upgrade and transformation of brands even more urgent.

In this case, independent websites have become a new money-making platform for sellers . Sellers who have already entered the independent website market have used independent websites to establish direct channels with consumers, accumulate high-value user data, and do a good job in long-term brand sedimentation.

" I have to say that the conversion rate of independent stations is really high ", "The private domain traffic of independent stations is really popular"... After entering the independent station, many sellers exclaimed that it is really popular.

A seller who runs both a platform and an independent website said: " The platform's revenue is not very good this year, but the sales of the independent website have increased a lot . Currently, we can get more than a thousand orders a day . "

The seller said that compared with the platform, independent sites have great advantages. Not only are the delivery times flexible and the timeliness requirements are not high, but it is also easy to collect payments and file complaints. There are not so many rules and regulations, and there are not so many refunds and returns.

At present, the intensified cross-border export competition has led to more and more people sharing the cake. When there is no increase in traffic, the repurchase rate becomes an important indicator to measure the comprehensive capabilities of merchants . The higher the repurchase rate means stronger customer stickiness and more output with less cost.

The advantage of independent sites with high repurchase rates just solves this problem for sellers. One independent site seller said that last year, one product had more than 20,000 orders, one-third of which were repeat purchases .

All these realities show that if sellers want to adapt to the future trends of the cross-border consumer market, they must transform to the direct-to-consumer (DTC) e-commerce model, build a long-term stable, autonomous and sustainable business model through independent sites, increase profit margins, fully grasp consumer data, and do a good job in brand sedimentation, so as to continuously achieve ideal returns.

Sellers complain: Independent websites are full of pitfalls and difficult to run?

Some insiders are making a lot of money on independent websites, and some outsiders want to join the market, but are discouraged by these voices ↓

It is still relatively difficult to build an independent website, and it is too expensive and the profit is not high .

The traffic has to be accurate, otherwise the conversion rate will make you want to cry.

It is difficult to obtain traffic for independent sites, advertising mainly relies on optimization capabilities, and natural traffic is unstable. Now with fierce competition, ROI is becoming lower and lower.

Is it really that difficult to run an independent website? An independent website boss said that things that are difficult at the beginning will often become easy in the end. Things that are easy at the beginning will often become difficult in the end! With the development of e-commerce now, I still prefer to choose independent websites to develop towards branding, specialization, and verticalization. Any business will be easier to do if it has accumulated users and a high repurchase rate. In addition, the audience of segmented vertical independent websites is easy to be accurate, the sense of trust will be strong, and the traffic cost will be low.

With 2.2 billion active users every day, Facebook helps independent website sellers optimize their marketing strategies

Since independent sites have value, the question is: How can platform sellers build independent sites well?

The editor learned that Facebook provides a series of effective marketing tools that can help independent site sellers optimize their marketing strategies , maximize the value of their own data and data from Facebook, efficiently drive traffic to independent sites, and build a long-term, stable and sustainable business model.

Facebook overseas marketing has the following three major advantages:

1. One billion users worldwide, precise positioning. 2.2 billion monthly active users worldwide , extensive and high-quality supplements;

2. Accurately identify users who like your product. Customized advertising to improve conversion rate. Multiple advertising formats, thousands of faces, thousands of faces, one product and one effect, improve conversion rate;

3. It is easy to start from scratch and charge according to the results. One-stop effect tracking tool, all-round course guidance (website building, delivery, optimization ), full ecological platform cooperation, and expert agent service team.

Data shows that an average of 2.2 billion active users use Facebook and Instagram, Messenger and WhatsApp , which are part of the FB family, every day , and as many as 2.8 billion real users use at least one of these apps every month .

Facebook and Instagram account for 20% of the time people spend on mobile devices , which is more than the total usage time of all other mobile platforms (Google, YouTube, Yahoo, MSN, AOL, Twitter, Pinterest, etc.).

There are more than 7 million active advertisers on Facebook's services , 140 million small and medium-sized businesses are using Facebook to grow and develop , and Facebook's audience targeting accuracy is as high as 85% .

Whether the seller is a small or medium-sized business that urgently needs to attract a large number of new customers, increase on-site purchase rates, and maintain profitability, or a large enterprise that prefers brand promotion and expands influence , Facebook will provide effective solutions.

Facebook provides a variety of distinctive ad formats for advertisers to choose from , including picture ads, video ads, snap ads, carousel ads, and slideshow ads. Advertisers can choose the most appropriate ad format based on their own marketing goals and creative materials .

In addition, Facebook’s biggest advantage is that no matter what the seller’s budget is, Facebook has an advertising plan suitable for advertisers .

You can use any budget to advertise on Facebook, and Facebook's ad auction system will determine the exact cost for sellers to display ads to users.

Here’s how ad pricing works and how to set an effective budget ↓

1. You have the final say - sellers can set a budget and bid that suits you through official agents, and the fees we charge you will never exceed the maximum budget.

2. Pay only when you achieve your advertising goals - Select your advertising goals, such as impressions or conversions, and then pay only when users complete these actions.

Sellers who want to double their customer conversion rate can click " Read original text " or " Scan the QR code below " in the lower left corner of the article to immediately join Facebook's overseas expansion plan and enjoy multiple benefits.

Link: https://www.ennews.com/Phone/SpeApply/shoot?sou=yeg

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