Flipkart outperforms Amazon in first week of India's festive sales

According to RedSeer Consulting , e-commerce companies including Amazon India and Flipkart generated $4.6 billion in GMV (gross merchandise volume) in the first week of this year’s Indian festival promotion . Flipkart ’s sales accounted for about 64% of the total GMV , while Amazon India’s sales accounted for 28% of the total GMV.

Compared with last year, this year's overall GMV increased by 23% year-on-year, and last year 's e-commerce sales in the first week were about 3.7 billion US dollars. Although offline physical stores are also open during the holiday season , the growth of e-commerce sales this year is obvious to all.

The growth in e-commerce sales this year is due to new groups joining the ranks of online shopping . According to statistics, the number of online shoppers this year has increased by 20% compared with last year , of which customers from second-tier cities account for more than 61% of the total . Among the 62 million customers who shopped online this year , nearly 40 million were from second-tier and third-tier cities.

In terms of product categories , smartphones still top the order volume this year , accounting for about 46% of the overall GMV . According to Redseer data, about 6.8 billion rupees worth of mobile phones were sold every hour in the first week of this year's festival promotion .

Meanwhile , as the pandemic eased and people began to go out, fashion categories saw better sales during the holiday season , accounting for 17% of overall sales . However, sales momentum for home furnishings , home decor and furniture weakened.

Also, while Amazon India and Flipkart together drove 70% of the overall sales, social commerce platform Meesho saw strong performance in the fashion category .

In the remaining market ( 30%), Meesho accounts for 39% of the share, and its products have won the favor of many Indian families with their highly competitive prices and product quality .

Meesho , along with Amazon and Flipkart , is reportedly running a five-day "India Shopping Alliance" festive sale . For the social commerce platform, nearly 60% of the total demand is driven by the Tier 4 market .

Meesho CEO Vidit Aatrey said that during its festive sale, more than 80% of the orders came from lower-tier markets , a strong reflection of its deep reach into remote parts of India .

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