AliExpress established the Shenzhen Merchant Operation Service Center, and cross-border e-commerce entered the era of supply being king

On October 15 , the merchant operation service center set up by Alibaba Global AliExpress in Shenzhen was officially launched. At the meeting, AliExpress announced the local support plan, which will establish a merchant operation service center from scratch this year , focusing on cultivating high-quality cross-border merchants in hundreds of industrial belts across the country, solving practical problems for merchants and improving their operation capabilities from customized store diagnosis, training, marketing, traffic, logistics and other aspects.

Wang Demin, general manager of AliExpress' national channel, said, "The post-epidemic era is an era where supply is king, and the development trend of cross-border e-commerce has shifted from traffic e-commerce to supply e-commerce. Deepening the industrial belt can get closer to merchants and help them upgrade their industries and supply chains from the perspective of the platform. This is undoubtedly the greatest help for merchants."

[Photo: The ribbon-cutting ceremony for the AliExpress Shenzhen Merchant Operation Service Center. ]

AliExpress was founded in 2010 and is China's largest cross-border retail e-commerce platform. It has opened sites in 18 languages ​​and covers more than 200 countries and regions around the world. Shenzhen, as the core strategic city for cross-border business in China, has a large number of Chinese brands and high-quality supply chain companies. Wang Demin said that the layout in Shenzhen is to better radiate and cover the surrounding industrial belts, including Guangzhou, Dongguan and other surrounding areas, to help local sellers understand and grasp the platform trends and international market opportunities at the first time.

This is the first time that AliExpress has formed a local channel ground force of more than 100 people . This year, it will be deployed in the Yangtze River Delta, Pearl River Delta, and Bohai Bay, including Guangzhou, Shenzhen, Zhejiang, Jiangsu, Shandong, etc., and is expected to be established in eight service centers. So far, it has been established in Yiwu and Shenzhen, two industrial belts with concentrated cross-border e-commerce.

In fact, the local merchant operation service center is also a local deployment after AliExpress released the "G100 Overseas Plan" in May this year . The plan aims to help Chinese companies and Chinese brands give full play to the advantages of the supply chain, seize the major opportunities of changes in the global trade pattern and the development of cross-border e-commerce, establish brand awareness in overseas markets, expand new markets and new users, and let Chinese manufacturing "come to the fore" in the world market.

Cross-border e-commerce is developing rapidly, and many small and medium-sized enterprises also want to seize the opportunity and quickly enter the cross-border e-commerce track. However, they will encounter many problems in terms of platform selection, language difficulties, logistics, and foreign exchange settlement in the later stage. One of the functions of the AliExpress local service center is to improve the communication efficiency between merchants and the platform, and help merchants at different levels improve their store operation capabilities from the four stages of basic store opening, hot product incubation, full store sales, and brand building.

"As a newly opened brand store in 2021, we recently launched a new product on the AliExpress platform, and the sales exceeded 1,000 in just one hour. The effect is very gratifying . The traffic on the day of the launch increased nearly 100 times, and the number of fans increased by tens of thousands during the event. " said Li Zishuai, CEO of Shenzhen Aimi Technology.

Aimitu has been rooted in Huaqiangbei since 1995, focusing on 3C products such as headphones and mobile phones, as well as small appliances such as vacuum cleaners. In the past, the group has always obtained overseas business opportunities through traditional foreign trade, and it was not until 2019 that it began to explore overseas markets through cross-border B2C. Li Zishuai said that this year Aimitu focused on AliExpress because it saw AliExpress's branding route, which can greatly accelerate the process of branding construction and help merchants quickly break through zero in new overseas markets; at the same time, based on the data reference provided by AliExpress , it further optimized and improved products to provide good support for entering the local offline market in the future.

AliExpress

Shenzhen

Merchant Operation Center