Cainiao launches Liege-Wuhan charter flight to help import merchants prepare for Double 11

As Tmall Double 11 approaches in 2021 , many cross-border merchants are busy preparing for sales. However, the recent COVID-19 pandemic and typhoon weather have made Li Ling , the head of Boots' overseas flagship store, worried.

"During the epidemic, the capacity of Shanghai Pudong Airport was tight . It was difficult for us to find stable space for the goods we imported from Europe to the East China warehouse . We were really worried that we would not be able to prepare for Double 11 and miss the most important promotion of the year." Li Ling told reporters. It turned out that due to the epidemic and bad weather, Pudong Airport's capacity has been greatly reduced since August, and many airlines have canceled flights. It has not been fully restored yet. To make matters worse, according to Reuters, an aviation industry insider, the air transport peak season has recently begun. Under the pressure of capacity, the freight rates of some routes have increased by 3 to 4 times, and the transportation time has doubled.

Experts from the Civil Aviation Resources Network said that Shanghai Pudong Airport is the largest international air cargo port in China, and the epidemic originating from the international cargo area of ​​Pudong Airport will affect the international cargo apron operations. The cargo handling efficiency will definitely be reduced due to the enhanced epidemic prevention and disinfection of aircraft, containers, and cargo, thereby suppressing the daily air cargo distribution capacity of Pudong Airport.

As a result, Cainiao launched a weekly direct charter flight from Liege to Wuhan. This route takes advantage of the European central location of Cainiao's Liege Super Hub (e Hub ), and the delivery range covers the whole of Europe. After the goods are aggregated at the Liege cargo terminal, they can be flown directly to Wuhan by charter flight. When the goods arrive at Wuhan Airport, Cainiao's connecting trucks seamlessly transfer the goods to its East China bonded warehouse for stocking.

Since its trial operation on September 13 , Cainiao's Liege -Wuhan charter flight has helped hundreds of import merchants to transport good goods to the country in a steady stream, solving several major problems for cross-border merchants, such as high freight costs, shortage of cabin space, and severe weather impact.

" When a large number of flights from Europe to Shanghai were cancelled in early September, Cainiao quickly coordinated an import charter flight plan and quickly secured space for our goods despite the tight air transport capacity, " Li Ling told reporters. Boots is a British beauty and skincare brand with a history of more than 150 years, and is deeply loved by domestic consumers. After the goods arrive in China, they can directly enter the Cainiao bonded warehouse to prepare in advance, and the goods will arrive the next day after the consumer places an order. Efficient logistics services and experience have also become one of the tools to drive brand sales growth, helping old British brands gain fans in China.

"Cainiao hopes to become the preferred logistics company for overseas merchants to deal with emergencies . " Sun Beibei, general manager of Cainiao International Import, said that in order to help overseas merchants deal with emergencies such as the epidemic, bad weather , and freight price increases, and to ensure smooth preparation for this year's Double 11, the Cainiao team has dispatched transportation resources, locked in space in advance, and provided merchants with charter flights, China-Europe trains, sea and land multimodal transport, and full-link cross-border transportation solutions to solve problems for merchants who are preparing for stocking and seize new opportunities for growth on Double 11.

It is reported that in order to improve the logistics and service experience of Double 11, Cainiao and Tmall Global recently launched the intelligent warehouse distribution service for bonded goods , placing cross-border goods in warehouses closer to consumers in advance , and the proportion of merchants' cross-border packages arriving on the next day can be increased by up to 90%, further optimizing the consumer experience .

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