Nearly 10,000 items were discontinued and 37 SKUs of the seller were suddenly removed from the shelves!

A seller posted on the Amazon forum, saying that his Amazon account had undergone tremendous changes overnight. Not only were 37 SKUs removed from the shelves, but nearly 10,000 items were also stopped from sale. The seller could no longer bear it.

37 SKUs were removed from shelves, and nearly 10,000 items were stopped from sale.     

Recently, a seller posted a post on the Amazon seller forum titled "I am so sad that I have no tears to cry. 37 SKUs were removed from the shelves overnight and nearly 10,000 items were discontinued. Please help us." It immediately attracted the attention of many sellers.

According to the seller's timeline, since September 14, multiple SKUs were suddenly removed from the shelves and turned into fakes without any signs, and there were no reviews or infringements. Then I received an email from Amazon showing that the detail page was tampered with. After communicating with customer service several times, after confirming that the detail page was tampered with, I modified the detail page template according to customer service's instructions, but after tossing back and forth dozens of times, I found that it still didn't work.

The seller said that during this period, four SKUs that had been removed from the shelves were automatically restored to sales, but he did not know the reason. But on September 22, the SKU was removed from the shelves again.

The seller then sent emails to Amazon's brand team and sales team on September 25 and September 26 respectively, but received two completely different answers.

The brand team responded that there was no problem with the brand, but only the detail page was tampered with; but the sales team responded that it was selling fakes. The seller said that Amazon had always said that it was a problem with the detail page, including that the account performance also showed that the listing policy was violated.

More than ten days have passed since the suspension of sales, and Amazon has not given an accurate explanation. The seller said he could only guess what Amazon meant and submitted various appeal materials, such as POA, invoices, and deletion of detail page templates and refreshes, but to no avail.

Seeing that the problem is nowhere near being solved and the FBA warehouse is still holding nearly 10,000 pieces of goods, a year's hard work is about to go to waste. The seller said he really can't take it anymore. His current request is very simple. He hopes Amazon will tell him where he went wrong and point out the specific errors. He will also make corrections according to the rules until the requirements are met.

Below the post, an official Amazon spokesperson stated that some products have been discontinued because the products did not match the detail pages. To resolve this issue, it is necessary to submit an action plan through the account status page and ensure that the information on the detail page is changed correctly. At the same time, relevant requirements for the action plan are given.

The seller said that the detail pages have been modified, and the five points, title, pictures and product descriptions have basically been ruled out, and there is no infringement issue. The main reasons that the seller can think of for the delisting are as follows: the product was put on the shelves a few years ago without a registered trademark, two SKUs were maliciously modified by competitors in early August this year, and a new brand was re-registered.

According to the seller, the brand registration and brand update by uploading the inventory template file proposed by Amazon have been completed, but the ASIN has not been activated. The detail page team requires that the brand attributes be changed before listing, while the brand team requires that the brand attributes can be modified after activation and listing. Nearly 10,000 items were stopped from sale. According to the seller's feedback, the case was written over and over again, and the template was refreshed hundreds of times, but the problem could not be solved.

As of now, the seller’s problem has not been resolved, but Amazon has also stated that it has been following up.

Every family has its own problems. Just when this seller was worried about the suspension of sales of a large number of goods, another seller also fell into a trap due to a new feature updated by Amazon's backend .

Sellers can add two payment accounts. Has anyone fallen into the "second review trap"?

Right now, many sellers are gearing up for the peak season. However, a new feature recently updated in Amazon’s backend has attracted the attention of sellers.

According to sellers’ feedback, Amazon backend recently updated a message, the content is as follows ↓

In addition to your default deposit method, you can activate 1 additional account for Amazon.com. You can also switch between the 2 active bank accounts without the three-day hold period.

This message tells the seller that one account can now be bound to two payment cards, and the seller can perform subsequent operations through the " Add new deposit method " option in the background.

But it is worth noting that this new feature is currently only effective on the US site, and sellers on other sites do not yet have this permission.

Sellers have different views and opinions on the update of this function:

Seller A: It can indeed diversify risks to a certain extent.

Seller B: The point about 'not subject to the three-day retention period' seems to be a bug...

Seller C: I don’t know if Amazon will add new audits…

Seller D: Is this a prelude? Maybe Amazon wants to take this opportunity to launch its own payment method.

Overall, many sellers are still reluctant to try this new feature. On the one hand, the impact of the payment account on the entire account is self-evident. If it triggers an audit, it will be a disaster for the seller. On the other hand, some sellers are relatively satisfied with the payment method they chose before, and they are unwilling to change it because they think "less trouble is better than more trouble".

At present, the issues that sellers are most concerned about regarding this new feature are roughly " Are there specific restrictions on switching between two accounts ?" and " How to avoid triggering an audit ?" According to some sellers, the second audit has been triggered due to improper operation when opening a second account.

In this regard, some industry insiders have given advice. For safety reasons, sellers who are not in urgent need can wait and see for a while. Sellers with urgent needs must be cautious when binding, check the store's registration information in advance, and ensure the compliance of the account before taking any action.

While some sellers were still waiting to see this new feature, some sellers received email notifications from Amazon and found that they were suddenly unable to log into their accounts.

Abuse of refunds is considered fraud and the seller’s account is frozen

This week, some sellers reported that they suddenly received a notification that their account was frozen because the abuse of refunds was judged as fraud and they could no longer log into their accounts.

The email content shows:

Your Amazon seller account has been deactivated in accordance with Section 3 of the Amazon Business Solutions Agreement. Your listings have been removed from the shelves and pending orders have been canceled. We took this action because the information available to us indicates that this account has abused Amazon's services by issuing refunds or payments without good reason. This behavior is an abuse of Amazon's services and violates our Seller Code of Conduct.

The seller stated that he had actually engaged in false orders before his account was frozen. Therefore, the seller speculated that there might be a problem with the buyer's number used for false orders, resulting in unsuccessful payment leading to the abuse of refunds /payments.

There have been many cases of fraud cases due to a series of operations such as clearing inventory and manipulating reviews. Some sellers speculate that the reason why these accounts were judged as fraudulent is probably related to previous illegal operations.

In general, Amazon has always been committed to "settling accounts later" and the platform will not let go of any "slippery fish". Therefore, it is wise for sellers to focus on services and products and insist on operating in compliance with regulations.

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