What is lululemon? lululemon Review, Features

What is lululemon? lululemon Review, Features

Lululemon is a Canadian sportswear retail giant. From the opening of its first store in Vancouver in 2000 to the company's IPO in 2007, Lululemon's success was largely attributed to Chip Wilson's marketing. From 2007 to 2008, Lululemon's sales reached $350 million, and a total of 113 stores were opened.

About lululemon

  • Lululemon has transformed yoga from a slimming exercise into a group activity that attracts many people to participate. In Bryant Park in Manhattan, open yoga classes sponsored by Lululemon are held twice a week. About 400 women participate each time, and most of these participants wear Lululemon brand yoga clothing.
  • Lululemon is a mid-to-high-end sports and leisure brand, known as "Canada's first professional sports brand". In just a few years, it has stood out from many sportswear brands. Now it has become synonymous with fashionable yoga. Moreover, Lululemon's popularity in Europe and the United States is no less than that of Nike and Adidas. In addition, its design and fabrics are excellent, and the brand price is moderate, so it has many loyal consumers.
  • Because Lululemon's clothes are close-fitting, comfortable and breathable, they are the first choice for people in North America for sportswear such as yoga and fitness.

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