InPost launches the first new QR code return system, allowing returns without labels

Parcel logistics company InPost has launched a return solution to simplify the process of returning items purchased online. Customers no longer need to use or print labels, but use QR codes on their smartphones .

Shoppers simply scan the QR code in the locker and drop their parcel inside, making the returns process faster , easier and more environmentally friendly, saving paper and avoiding waste.

The recent online shopping boom has driven a surge in consumer demand for returns, but returns remain a difficult and inconvenient part of the online shopping process , with 83% of online shoppers saying retailers should do more to make the returns process simple and easy .

InPost ’s research shows that many shoppers don’t have access to a printer at home to print return labels, including as many as 44% of Gen Z and Millennials (18-34 years old). In addition, two-thirds (66%) of this younger group would rather use a code that can be scanned on their phone rather than a physical label on the package.

Overall, the majority ( 86%) of online shoppers say a bad returns experience would stop them from shopping with that retailer again. More and more people are focusing on the impact that delivery and returns have on their shopping experience .

Jason Tavaria, CEO of InPost UK, said: “For retailers, returns have become an essential part of the customer experience and are central to driving customer lifetime value and competitive advantage. This is particularly important at a time when the trading environment remains challenging .

In January this year , InPost also announced the launch of digital receipts across its network of lockers, meaning customers can receive proof of postage straight to their smartphone.

Leading fashion retailer Missguided, which has seen sales increase by 200% during the pandemic, is reportedly one of the first retailers in the UK to launch this new returns service to its customers.

Nick Bamber, Missguided’s chief growth officer, added: “We’re really excited to be able to offer our customers more returns options. Being able to send an item back in seconds using just a phone call is exactly the type of innovative returns that will appeal to our customer base . ”

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