South Korea's Coupang consumer attention increased 2.5 times, TMON became the most popular e-commerce

The Global Big Data Research Center announced on the 29th that it conducted a big data analysis on seven major public markets last year. The statistical channels include 11 channels, including news, communities, cafes, YouTube, Twitter, Instagram, Facebook, intellectuals, companies/organizations, and governments/public, in addition to blogs, the main marketing tool in the public market industry.

Among them, Coupang has the highest consumer attention (i.e. the number of online posts (total amount of information)) . In 2019, Coupang's "consumer attention" was 586,232, and in 2020, it jumped to 2,080,219, an increase of 1,493,987, and an increase of 2.54 times year-on-year.

The second place is 11th Street, with a total of 535,735 records last year. In 2019, it was 276,371, an increase of 93.85% year-on-year.

Interpark ranked third with 449,766 cases last year, 3,349 fewer cases than 453,115 in 2019, a year-on-year decrease of 0.74%. Gmarket ranked fourth with an increase of 16.11% last year, from 353,535 in 2019 to 417,105.

The fifth-place Auction increased from 340,000 pieces to 405,716 pieces, an increase of 64,291 pieces, or 18.83%.

Sixth-ranked We Make Price fell from 301,686 pieces in 2019 to 287,273 pieces, a decrease of 14,413 pieces, a year-on-year decrease of 4.78%.

TMON , ranked seventh , dropped from 242,723 pieces in 2019 to 188,191 pieces last year, a decrease of 54,532 pieces, a year-on-year decrease of 22.47%.

In addition, the Global Big Data Research Center also ranked consumer favorability (the "pure favorability" obtained by subtracting the rejection rate from the approval rate) among these e-commerce platforms .

The one with the highest consumer favorability is TMON, which has the lowest attention . For example, the "pure favorability" obtained by subtracting the rejection rate from the approval rate is 24.01%. TMON has won the recognition of many Korean consumers by using the marketing method of "Time Commers" that offers discounts on various products according to time.

Interpark ranked second in terms of consumer favorability , accounting for 22.9%; Gmarket ranked third, accounting for 21.42%. The pure favorability of these three e-commerce platforms exceeded 20%, followed by We Make Price (18.86%), 11 Street (17.66%), and Auction (17.38%).

Coupang , which has the highest consumer attention, has a pure favorability of only 6.42%, accounting for less than 10%. The reason is that Coupang has been hit by negative news such as the diagnosis of a logistics center and the death of several couriers from overwork. It can be said that "a tall tree attracts the wind".

South Korea, e-commerce platform, most popular among consumers