Academic masters can lead the way, and college graduates can also sell billions of products

During the recent college entrance examination, many sellers mentioned their college entrance examination time, university major and education. In addition to the young practitioners, these vivid examples of sellers also illustrate one thing: the first to seize the cross-border e-commerce trend are not necessarily highly educated, but people with a keen sense of smell.

Educational background is not a watershed. Even college graduates can sell products worth billions of dollars.

What are the requirements for engaging in the cross-border e-commerce industry?

Many veterans agree that this industry does not require high academic qualifications. As long as you have a decent level of English, you can find a job if you have passed the Level 4 English proficiency test.

This is talking about employment, what about starting a business?

During the extensive development dividend period, the first pioneers attracted by cross-border e-commerce were those who had the opportunity to get in touch with this industry and then persisted in digging deeper. For example, the origin of the founding of companies such as Qianan Technology was that the founder discovered the business opportunity of cross-border sales during his early overseas study.

At this stage, academic qualifications are not the "stepping stone" that people talk about . In comparison, market sensitivity is more important. For this reason, even if they do not have an advantage in academic qualifications, some pioneering entrepreneurs can get on board first after smelling business opportunities. Compared with new sellers who have just entered the market under fierce competition this year, the time and opportunity costs they save are immeasurable.

This has led to a unique landscape in the cross-border e-commerce industry: on one side are customers and foreign-language salespeople from across the ocean, and on the other are domestic sellers with mediocre education or English proficiency. Whether it is developing products or operating strategies, these pioneering sellers are adept at it and have a smooth approach, and have now established a firm foothold in the industry.

Taking Amazon as an example, one seller said frankly: “ This industry should be the most heroic industry for those born in the 1990s, regardless of their origins. I have seen many people who graduated from high school or ordinary junior college make billions. ” This conclusion is not groundless.

The college entrance examination was held recently, and many sellers admitted that they "passed the junior college exam" that year , but the subsequent major and employment choices had a huge impact on their lives. Through the cross-border e-commerce business, these post-90s bought houses and started businesses, becoming the best among their peers.

(Single-choice voting) What is your educational background?

High school and below

Specialist

Undergraduate

Graduate students and above

When the industry is developing in a rough manner, academic qualifications have limited impact on entrepreneurial sellers, but in terms of the long-term development of the company, the founder's knowledge structure system determines how long and how far the company can go . " The bonus period is over, and the simple and crude stage of heroes not asking where they came from is over. " said a seller.

Looking at the industry, many leading companies have a highly educated leader, for example:

Anker Innovations (listed): Yang Meng , founder /CEO, Bachelor of Computer Science from Peking University, Master of Computer Science from UT-Austin

Aoji Technology (IPO guidance period): One of the founders/ Chairman and General Manager of Luhaichuan , Master of Economic Engineering from the University of Mannheim, Germany (FH-Mannheim)

Qianan Technology (IPO guidance period): He Ding, founder /CEO, PhD in Computer Science from the University of Illinois, USA

Lens Networks : Founder Yang Fan , PhD in Communications and Information Systems from Jilin University

…

In addition, Song Chuan, the founder of Zhiou Home Furnishing, who has just completed the listing guidance, was also a German student. A highly educated leader is of great benefit to the healthy development of the company.

This year, the cross-border e-commerce industry represented by Amazon has become famous. Talents with high academic qualifications such as 985 and 211 have flocked to it to try their hand. Among them are high-end talents with master's degrees, study abroad experience, and fluent English. However, due to the lack of knowledge and experience accumulation in the industry, insufficient start-up capital and other reasons, it is inevitable that even those with high academic qualifications will not be able to adapt to the local environment, and most of them will eventually return empty-handed.

Employment requirements are rising, and undergraduate talents are more popular

At present, the industry has passed the extensive development stage, and many sellers have put refined operations on the agenda.

Since the beginning of this year, many companies with 1-100 employees have raised their educational requirements from junior college to undergraduate when recruiting talents in operations and website technology. A seller in the industry proposed a new recruitment requirement: the style has become higher, and people must have English proficiency levels 6 or 8, and undergraduates are a must.

Except for some relatively small companies, the recruitment standards of well-known large companies in the industry almost all require a bachelor's degree or above. A seller said that now all large-scale companies have begun to require only candidates with a bachelor's degree or above to enter the interview.

Taking Aojie, Banggu, Qian'an and other big sellers as examples, the educational requirement for many positions in talent recruitment is a regular undergraduate degree.

The requirements for recruiting Amazon boutique operations assistants on the official website of Aoji are: full-time bachelor's degree, working experience in similar industry is preferred; English majors require professional level 4, non-English majors require CET-6, German majors require level 4 or above B1.

(Picture from Aoji official website)

Qianan's requirements for independent website operation assistants are a bachelor's degree or above, understanding of overseas culture, strong English writing skills, and priority is given to those with a level 6 English test. Banggu's product operation recruitment also requires a full-time bachelor's degree.

While placing higher demands on talent, salary levels in the cross-border e-commerce industry are also increasing, especially operational salaries.

An industry insider said that since the beginning of this year, some Shenzhen e-commerce companies have been short of operators, among which good Amazon and independent station operators are the most scarce. The salary structure of operators is basically a base salary + commission system, and the amount of commission varies. The current average base salary of operators can be roughly divided into the following four situations (for reference only):

The base salary for fresh graduates with no experience is around 5K;

The basic salary for operators with more than one year of experience is 7K-10K;

The basic salary for operations with more than three years of experience is 10K-12K;

Those who have experience in team management basically earn more than 15K.

The "2021 Foreign Trade Talent Situation Research Report" recently released by Zhaopin.com shows that among the core foreign trade positions, operations have the highest salary, the lowest competition, and the lowest threshold, making it a veritable "treasure post."

With the most job openings and the highest salaries, cross-border e-commerce operations has become a treasure trove of jobs

In the first quarter of this year, the number of operations positions in the industry has increased sharply, and the scene of high salaries for people and the difficulty of hiring an operations position has left many seller bosses with lingering fears. Until now, some companies have not yet solved the problem of recruiting people.

The above report shows that among the eight core foreign trade business positions, the demand for talent in cross-border e-commerce operations has grown the fastest, with a sharp increase of 190.9% in the first quarter of this year compared with the same period last year . The talent demand mainly comes from Guangdong Province, accounting for 51.6% of the country, of which Shenzhen and Guangzhou account for a combined 48.8%. The year-on-year growth rates of these two cities are 2.2 times and 1.6 times respectively . No wonder sellers are complaining about the difficulty of recruiting people.

Wuhan's demand for recruiting operational talent has also seen a spurt in growth, increasing nearly four times year-on-year. The local National Cross-border E-commerce Comprehensive Pilot Zone continues to introduce companies from the industry, and some big sellers in Shenzhen have begun to set up operations here to reduce costs, which has also increased local operational needs.

In terms of enterprise size, small and medium-sized enterprises with less than 500 employees are the main force in operation recruitment, accounting for 93.2% of the total number of recruitment positions . Among them, small enterprises with a scale of 20 to 99 people account for 48.7%. The scale of micro-enterprises with less than 20 people recruiting cross-border e-commerce operation talents increased by 235.2% year-on-year.

At present, operations are in a stage where talent demand is growing rapidly and supply cannot keep up. The competition index is far lower than that of the entire industry. With a recruitment salary of 8,755 yuan/month, it ranks first in the "salary list" of core foreign trade positions, which is enviable .

Some researchers believe that the threshold for cross-border e-commerce is not high, and it develops in an extensive manner, with fierce vicious competition and a lot of poaching. At the same time, the industry lacks mature training standards and training systems, as well as strong training providers. These shortcomings have led to large differences in operational demand and supply.

Whether it is due to industry demand or for the sake of personal development, operations positions do have strong mobility. The report shows that the average employment period for operations is only about 13 months. Is this consistent with the situation around you?

Academic master, junior college, Amazon